Welcome to another episode of The Decoding Purpose Podcast.
Over the last few weeks, I have taken part in a few webinars or podcasts where I have been asked one question. How can a company go about creating a purpose? My answer every time is that purpose in business is an HR function, rather than a CSR function. Unless the organisation has taken the time to understand the purpose of the individual within an organisation, claiming to be a purpose-driven company lacks a foundation. There is a return on investment, and there is a return on impact, both which are components of socially conscious business. But purpose itself is human, and that is why taking a bottoms-up approach to corporate purpose is at the heart of the next economy.
Today, I am excited to introduce our next guest. Wouter Bakker is the Chief Commercial Officer of Good Up based out of the Netherlands. GoodUp empowers companies to bring their social mission to life with technology to build an impactful, innovative, purpose-driven business with an engaged workforce. Their focus is to create bottom-up purpose initiatives within corporate organisations.
Through the Good Up Tech Platform Employees and partners start initiatives that they are passionate about within the platform. These initiatives are linked to the company purpose but also incorporate the skill set and talents that are unique to what creates meaning for the individual. On a personal note, this solution addresses one of the missing pieces for me in a conversation about purpose.
Before diving into today's conversations, I also want to let you know that I am excited to be hosting a webinar this Monday called Uncovering Purpose in the Turning Points as a part of the Get On Purpose Global Virtual Summit. Much of the conversation will be focussed around the tool I share to help people discover their personal purpose - The DNA of Purpose. My session will be at 8.00 pm Eastern Standard Time in Sydney, or for those of you in might tuning in from Amsterdam (or surrounding countries) that will be noon this Monday.
To register free of charge log on to https://getonpurpose.co/#schedule.
Also, if you are loving this podcast please also join our tribe on our new instagram pager at the @decodingpurposepodcast.
In the meantime, let's get ready to good up with the awesome Wouter Bakker all the way from Amsterdam. Welcome to the podcast.
To check out Good Up: https://goodup.com/