7 min
01 Introducing the Marketing Distinguo concept and method Differentiation in marketing
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- Business
The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?” A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.
The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?” A glue concept between brand positioning and USP is essential as it not only simplifies the job of the marketing manager and communications agency but is reflected in the product/service being offered.
7 min
