05: The Business That Happened By Accident - KAREN HOEKSTRA The Karin Bohn Podcast

Karen Hoekstra started K'pure Naturals in her kitchen in 2016 when she found a need to create natural products for herself and her four small children. The business started by "accident" and is now found in over 300 stores across Canada! 
 
Karen discusses how she started her wellness brand by accident! The learnings of being a boss and all the little things that come with starting a product based business.
 
WE TALKED ABOUT:

03:50 - Always being an Entrepreneur
06:03 - Discovering her son had high levels of aluminum and plastic in his system
10:17 - How Karen accidentally started K'pure Naturals
13:00 - Karen's first product, lip balm
17:50 - The power of social media
20:52 - Balancing motherhood, the fitness studio and K'pure
23:02 - Building her staff
24:24 - K'pure's growth spurt
26:05 - Karen's business learnings
32:01 - The crazy thing that happened when covid hit
36:44 - People's appetite for wellness products
41:57 - The K'pure vision
44:37 - The support from her online community
46:44 - The approach to getting Karen's team involved with the business
48:25 - Karen's learnings as a leader
49:55 - Having the humility to grow
50:14 - Favorite K'pure Naturals products
 
MORE ABOUT KAREN HERE: 
Website: https://kpurenaturals.com/
Instagram: https://www.instagram.com/kpurenaturals/
 
KARIN BOHN:
Instagram: http://instagram.com/karinbohn
YouTube: https://www.youtube.com/@KarinBohn
Website: www.karinbohn.com
 
HOUSE OF BOHN:
Instagram: https://www.instagram.com/houseofbohn/
Website: www.houseofbohn.com