59 min
1. Reimagining the Future of B2B Marketing and Sales B2B Game Changers
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- Marketing
In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for running virtual events.
We are joined by three most talented and experienced marketing executives from three different industries and three different regions – Julija Noskova, VP Marketing at Softchoice, Fraser McNaughton, Chief Marketing Officer at Grant Thornton, and Richard Parker, MD and Chief Marketing Officer at EMEA and APAC at State Street Bank.
Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.
Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett, or please send your feedback to leehackett@thisisbluprint.com.
In this episode, we talk about some of the challenges marketing teams faced going into lockdown: new business models, value proportions that were adapted, and how businesses have to pivot to meet customers' new needs. We also touch on topics like togetherness, budgets, and tips and tricks for running virtual events.
We are joined by three most talented and experienced marketing executives from three different industries and three different regions – Julija Noskova, VP Marketing at Softchoice, Fraser McNaughton, Chief Marketing Officer at Grant Thornton, and Richard Parker, MD and Chief Marketing Officer at EMEA and APAC at State Street Bank.
Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.
Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett, or please send your feedback to leehackett@thisisbluprint.com.
59 min