A long, elaborate description of this episode would go against everything you're about to hear in today's episode. Long story short: Travis joined IFCA last year, crushed it, made multiple 6 figures after being an in-person trainer for years, and we liked him so much we hired him. He now helps our new IFCA members and we find ourselves redoing systems and operations based on Travis's feedback so if you want to learn how to cut through the bullshit and clearly and directing say what you mean, press play.
(0:46) Travis’s Podcast
(1:28) Travis’s Autobiography
(4:07) Travis’s America’s Got Talent Story
(11:48) From Off Broadway to Crossfit
(14:02) Shifting to Online Coaching
(16:24) From Suspect to Part of the Business
(19:35) All Things Fad Diet
(28:18) Evolution of Content
(35:38) Copywriting Process to Generate Leads
(47:23) Where to Find Travis
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