#28 Archetype 5 - Magician (Brand Personality‪)‬ Journey To Millionaire

Key word of Magician is “Dreams come true”
“How did you do that?!” The Magician culture dazzles onlookers with grand ventures and a magical ability to accomplish whatever they set their minds to.
Magicians are also masters of the experience. From packaging details to signage and everything in between, every element counts.

Examples of Magician archetype brands :

https://www.youtube.com/watch?v=OfaFfxXAKfg
That’s the Power of Magic – You Can Fly | Walt Disney World

https://youtu.be/G9TdA8d5aaU
Apple at Work — The Underdogs

https://www.youtube.com/watch?v=ClR8W_ol_JA
Dyson product ads

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