4. From Organisational Strategy to Operational Impact B2B Game Changers

In this episode, we talk about the importance for businesses to pivot their strategy and business models especially in the accelerated times of COVID-19, and the fundamentals of campaigns and their execution to make marketing strategies come to life. We also touch on topics like OKRs, business processes, and frameworks to take consumer input to create a product.

To discuss more, we are joined by Alex Shootman, CEO at Workfront. Alex is a senior field executive with 25 years of experience in all areas of revenue and profit generation for technology organizations. He has led turn-around and growth in multiple organizations across four different enterprises, operating on the ground in all international geographies.

Listen to the podcast for the conversation with leaders from across the world to discuss the forces, opportunities, and challenges that are shaping the future of sales and marketing.

Talk to Lee Hackett, CEO at BluprintX, on LinkedIn www.linkedin.com/in/leehackett/, or please send your feedback to leehackett@thisisbluprint.com