4 Generations of Optical Success with Daniel Brunson Defocus Media Podcast Network
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Welcome to the latest episode on the Defocus Media Podcast, where we embark on a captivating journey through the eyes of a family steeped in the world of optics for four generations with Daniel Brunson. Join Dr. Darryl Glover as he converses with Daniel Brunson of Hicks Brunson Eyewear, exploring the remarkable saga of a business that’s not only a testament to enduring family legacy but also a beacon of innovation in the optical industry. In this episode, we dive into the intricate art of optical brand building over decades, the strategic introduction of indie eyewear, and the transformative power of unique retail experiences.
Daniel Brunson, President Hicks Brunson
Daniel Brunson shares insider strategies for hosting impactful trunk shows and harnessing the power of video marketing to connect with clients globally. Tune in to uncover the secrets behind maintaining relevancy and success through changing times and technologies, ensuring a legacy that looks as clear as its vision. This episode is a must-listen for anyone intrigued by the blend of rich history and forward-thinking business strategy in the ever-evolving world of eye care.
Table of ContentsOptical Success with Daniel BrunsonMastering the Art of Brand Building in Eye CareThe Power of Independent EyewearTransforming Trunk Shows into Patient Conversion OpportunitiesHow Eye Care Professionals Connect with Patients in the Digital Age
Optical Success with Daniel Brunson
Dr. Darryl Glover:
I’m super excited to have this conversation with you. Today, we’re diving into something incredible—four generations of optical success. Yes, that’s right, four generations! It’s a real game-changer, isn’t it? The world of eye care and optics is just ingrained in your DNA from birth. I can’t wait to delve into this with you. But first, for those who might not be familiar with your background, could you share a bit about where you’re from, where you work, and your role as president?
Daniel Brunson:
Absolutely, Dr. Glover. Our company is called Hicks Brunson Eyewear, and we’re proud to be a four-generation family business founded by my great-grandfather. There’s a fun fact about his name—his first name was Hicks, which often leads people to think Hicks and Brunson were two separate founders, but it was just him, Hicks Brunson. He started as an organized optician in the 1930s and 1940s, working for American Optical at one of their dispensaries. Eventually, he bought out the location he managed, laying the foundation for what would become Hicks Brunson Eyewear.
We’re now the oldest optical store in Tulsa, Oklahoma, and we’re proud of our rich history. My great grandfather was a Shriner, known for their significant community work, especially in aiding child burn victims. Following in the family tradition of community service, my grandfather was a Rotarian, and I’ve been heavily involved with Rotary here in Tulsa for many years. It’s been a privilege to apprentice under my grandfather, who himself was trained by innovators like a href="https://www.thecontactlensmuseum.org/kevin-tuohy.html" target="_blank" data-type="link" data-id="https://www.thecontactlensmuseum.
Welcome to the latest episode on the Defocus Media Podcast, where we embark on a captivating journey through the eyes of a family steeped in the world of optics for four generations with Daniel Brunson. Join Dr. Darryl Glover as he converses with Daniel Brunson of Hicks Brunson Eyewear, exploring the remarkable saga of a business that’s not only a testament to enduring family legacy but also a beacon of innovation in the optical industry. In this episode, we dive into the intricate art of optical brand building over decades, the strategic introduction of indie eyewear, and the transformative power of unique retail experiences.
Daniel Brunson, President Hicks Brunson
Daniel Brunson shares insider strategies for hosting impactful trunk shows and harnessing the power of video marketing to connect with clients globally. Tune in to uncover the secrets behind maintaining relevancy and success through changing times and technologies, ensuring a legacy that looks as clear as its vision. This episode is a must-listen for anyone intrigued by the blend of rich history and forward-thinking business strategy in the ever-evolving world of eye care.
Table of ContentsOptical Success with Daniel BrunsonMastering the Art of Brand Building in Eye CareThe Power of Independent EyewearTransforming Trunk Shows into Patient Conversion OpportunitiesHow Eye Care Professionals Connect with Patients in the Digital Age
Optical Success with Daniel Brunson
Dr. Darryl Glover:
I’m super excited to have this conversation with you. Today, we’re diving into something incredible—four generations of optical success. Yes, that’s right, four generations! It’s a real game-changer, isn’t it? The world of eye care and optics is just ingrained in your DNA from birth. I can’t wait to delve into this with you. But first, for those who might not be familiar with your background, could you share a bit about where you’re from, where you work, and your role as president?
Daniel Brunson:
Absolutely, Dr. Glover. Our company is called Hicks Brunson Eyewear, and we’re proud to be a four-generation family business founded by my great-grandfather. There’s a fun fact about his name—his first name was Hicks, which often leads people to think Hicks and Brunson were two separate founders, but it was just him, Hicks Brunson. He started as an organized optician in the 1930s and 1940s, working for American Optical at one of their dispensaries. Eventually, he bought out the location he managed, laying the foundation for what would become Hicks Brunson Eyewear.
We’re now the oldest optical store in Tulsa, Oklahoma, and we’re proud of our rich history. My great grandfather was a Shriner, known for their significant community work, especially in aiding child burn victims. Following in the family tradition of community service, my grandfather was a Rotarian, and I’ve been heavily involved with Rotary here in Tulsa for many years. It’s been a privilege to apprentice under my grandfather, who himself was trained by innovators like a href="https://www.thecontactlensmuseum.org/kevin-tuohy.html" target="_blank" data-type="link" data-id="https://www.thecontactlensmuseum.