48 episodi

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. 

Let's master this thing together. Follow this show to join me on the journey.

#danchez

AI-Driven Marketer: Master AI Marketing in 2024 Danchez

    • Economia

I'm just a marketer on a mission to master AI in 2024 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today. 

Let's master this thing together. Follow this show to join me on the journey.

#danchez

    • video
    Integrating AI for Seamless Podcast Production

    Integrating AI for Seamless Podcast Production

    In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] sits down with Lee-Ann Scott [https://www.linkedin.com/in/lee-annescott/] to dive into the evolution of marketing tools, spotlighting the transition to user-friendly platforms like WordPress and Canva. They explore the burgeoning potential of AI in automating podcast production, from initial client interactions to post-production tasks, and discuss the role of custom GPTs in breaking down complex projects. Together, they address the productivity boosts these tools offer, the practical challenges of integrating LinkedIn with HighLevel, and the importance of scheduling deep thinking work. Tune in to grasp how AI can transform your marketing game and streamline your workflows.

    Timestamps:

    03:35 Automated LinkedIn outreach using conversational bots.

    09:03 Networking and podcast appearances offer valuable insights.

    11:37 AI clipping tools find almost perfect margins. Allows easy archiving, editing, and publishing.

    13:32 Editing, production, upload, distribution - simplified with AI.

    16:52 Successful show brings financial benefits, lacks video RSS.

    22:00 Edited content still sounds wonky with ums.

    25:57 Minimize software handoffs to reduce potential failures.

    28:45 Customize super prompts for specific industry use.

    32:39 AI will handle numerous steps in digital marketing.

    33:32 Podcasting needs marketers to drive traffic.

    38:23 Podcast production time reduced through automation.

    • 40 min
    • video
    The Future of AI Marketing (& How to Prepare for It)

    The Future of AI Marketing (& How to Prepare for It)

    In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com], Dan Sanchez [https://danchez.com] dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.

    Timestamps:

    04:15 Exciting potential for DALL E and GPT-5.

    07:58 Exciting AI features to broaden daily usage.

    10:18 AI integration will become increasingly normal.

    15:24 AI mastery critical for job security in 2025.

    16:37 Mastering a popular skill with dedication and effort.

    • 17 min
    • video
    Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston

    Vision to Results: Crafting an AI Strategy that Delivers w/Geoff Livingston

    In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] talks to Geoff Livingston [https://www.linkedin.com/in/geoffliving/] about the competitive edge of embracing AI in marketing to accelerate go-to-market efforts and enhance customer profiles. They delve into practical case studies, such as Vanguard's success with unified customer data, and discuss the challenges of using unstructured data with tools like chat GPT. Geoff shares strategies for AI-driven training, the potential of hyper-personalization in various fields, and the significant role of organizational alignment when implementing AI. Tune in for insights on crafting compelling AI strategies and how early adoption can transform your marketing effectiveness.

    Timestamps:

    05:49 Challenges and opportunities in marketing with AI.

    08:51 Revenue goal, lead gen, market problems, scale.

    12:26 AI tools can save time in writing.

    14:41 Creating staged photo of CEO fixing a bus.

    17:24 AI model, experimentation, use case framework, problem-solving.

    22:18 AIs as probability engines, crucial for future.

    24:29 Early adoption of AI gives competitive advantage.

    27:03 Train for AI to transform business operations.

    32:34 Hallucinations occur due to lack of information.

    33:56 Microsoft Copilot aims to revolutionize data access.

    37:22 AI needs specific and clear prompt guidance.

    40:47 Team dynamics influence idea generation and prioritization.

    45:17 Addicted to personal and educational YouTube content.

    47:02 Grown-ups rediscovering childhood hobbies, like Pokemon cards.

    • 48 min
    • video
    Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter

    Navigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison Painter

    In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] interviews Harrison Painter [https://www.linkedin.com/in/harrisonpainter/], who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize your approach to business and marketing.

    Resources Mentioned: 

    - ChatGPT: https://openai.com/chatgpt

    - Google Gemini: https://gemini.google.com/app

    - Midjourney: https://www.midjourney.com [https://www.midjourney.com/]

    - DALL-E: https://openai.com/dall-e

    - Headliner: https://www.headliner.app [https://www.headliner.app/]

    - AI fusion workshop conference: https://www.indwes.edu/news/2024/05/ai-fusion-conference-2024-harnessing-ai-for-innovation-across-education-non-profit-and-business

    Timestamps:

    05:30 Startup demands time, AI tools provided balance.

    06:38 AI success relies less on technical skills.

    10:40 Tech exhaustion from rapid technology changes and adoption.

    15:22 Avoid mistakes, research thoroughly, and improve credibility.

    17:58 Developing multiple chatbots to enhance factual debate.

    20:37 Small businesses can create synthetic content using Oodio.

    25:37 Finding the best, cost-effective solutions is essential.

    27:01 Platform with multiple chat agents, time saver.

    30:43 Headliner program quickly creates vertical videos from podcasts.

    36:02 Value emotional intelligence over technical assessments, questioning.

    39:21 New tech can be instantly useful or gimmicky.

    42:42 Indiana Wesleyan developing world-class AI training platform.

    43:56 Testimonials about AI tech, impactful on non-technical.

    • 46 min
    • video
    Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers

    Voice Your Prompts: Discover the ChatGPT Desktop App for Marketers

    In this episode of the AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com] dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. 

    Timestamps:

    00:00 Quick demo of simple AI chat function.

    05:43 Be specific for precise feedback from AI.

    06:25 Record, transcribe, and edit audio easily with OpenAI.

    • 7 min
    • video
    AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman

    AI Marketing: Trends, Tools, and Transformations w/Mark Fidelman

    In this episode of AI-Driven Marketer [https://aidrivenmarketer.com/], Dan Sanchez [https://danchez.com/] talks to Mark Fidelman [https://www.linkedin.com/in/fidelman/], host of the AI Marketing podcast, about his three-year journey into AI in marketing, and the transformative potential of AI tools like ChatGPT and Claude Opus for marketers. They delve into the groundbreaking advancements of AI technologies such as Synthesia by OpenAI, and explore how AI is rapidly changing content creation, customer service, and personalized marketing. Mark also shares practical insights on overcoming resistance to AI adoption within organizations and leveraging existing data for dynamic, personalized user experiences. 

    Timestamps:

    03:11 Doubtful about video editing with AI prompts.

    09:16 Podcast used to learn about blockchain and AI.

    09:46 Using AI to build wealth, differentiate platform.

    15:13 Leveraging AI for marketing and outreach strategies.

    16:54 Custom email outreach for influencers yields 80% response.

    21:03 Privacy concerns overlooked, data obtained non-consensually.

    25:05 CTOs need to be marketer friendly, AI.

    27:03 Marketing departments must lead in implementing AI.

    30:23 Carefully consider use case before proceeding.

    35:10 Future trends: Solopreneur unicorns vs. automated tasks.

    38:07 Using AI for CMO activities with Sora.

    39:02 Architecting processes for AI is key.

    42:25 Primary focus shifted from Twitter to LinkedIn.

    • 43 min

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