25 episodi
All Things Retail: The Store WPP The Store WPP
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- Economia
The Store WPP is WPP’s global retail practice. With offices in London and Chicago, we share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports our client initiatives.
Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.
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- video
Rock and Roll Retail
As shoppers place more value on "doing things" and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the music festival scene. Think Coachella curating a shopping mall.
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- video
Feelings & Digital
Women approaching digital focus on understanding the feelings behind the data. How do customers want to feel when the interact with brands--not just WHAT do they want.
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- video
Retail In A Changing World
Bryan Gildenberg, Kantar Research, shares view of current and future trends in global retail.
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- video
The Target Story
Bob Thacker and Eric Erickson discuss the reinvention of Target through, event, product and PR innovation: the road from discount to retail discovery.
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- video
How Retail Can Help Kids
Bob Thacker explains how AdoptAClassroom.org gives teachers a hand by providing needed classroom materials so that students can succeed. It is estimated that more than 15 million children don’t have the resources they need to succeed in school.
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- video
Signature Retail Experiences
Tim Greenhalgh discusses how branded experiences are crafted and why they are necessary for retail success.