56 min
Brad Sugars Interviews Jay Conrad Levinson Brad Sugars Master Mentors
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- Economia
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay Conrad Levinson is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association – which is an interactive marketing support system for small business. Levinson taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States — as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay Conrad Levinson is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association – which is an interactive marketing support system for small business. Levinson taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States — as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard.
56 min