Building After the GoGo Years In the Sauce

Anna Whiteman is a Principal at Coefficient Capital, a multi-stage investment fund focused on consumer and technology investments. On this episode of ITS, Anna and Ali talk about what they saw at Expo West, beyond the brands and booths. They discuss the state of CPG today, how VC's are thinking about emerging brands, and why a return to pragmatism is a good thing for companies building in 2024.