Building your Brand Liz Mosley

Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! 
So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. 
Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. 
If you think TikTok isn't for you, this episode will change your mind! 
Episode highlights:
06:12 Tigz's TikTok Success Story: From Lurker to Influencer
11:36 Content Strategy and the Impact of Virality on Business
19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity
25:14 Building Confidence for the Camera
27:41 Exploring Self-Photography and Virtual Shoots
30:16 The Importance of Posing and Photographer Relationships
35:45 Outsourcing and Managing Social Media
39:22 Navigating Platform Uncertainty and Embracing Owned Spaces
41:09 Diving into TikTok: Strategies and Community Building
Thanks to Studio Cotton for sponsoring this episode.
Don't forget to check out Tigz online and follow her on TikTok
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

I don't even need to ask if you've ever felt overwhelmed in your busiuness because I am 99% sure we ALL have. You might even be feeling, like me, a little bit overwhelmed right now. If so, today's guest Louise Miller, a Productivity Mentor and the host of The Unfrazzled Podcast, is here to soothe your worries and empower you to feel less frazzled. 
I loved hearing Louise's practical takes on dealing with tasks, setting clear goals and creating space for rest and mental space to foster creativity. We also talked about how to say 'no' which is something we all need to do more!
Mentioned in the episode:
The Progress Cycle: A Framework for Growth How to find joy when times are tough with Sophie Cliff (podcast episode) From frantic and frazzled to focus and flow - an intervention Make It Happen Club Episode highlights: 
02:43 Identifying and Tackling the Root Causes of Overwhelm
12:13 Finding Your Business Rhythm and Embracing Rest
23:52 Creating Space for Decision-Makin
26:56 The Fear of Failure and Embracing Experimentation
32:13 Mastering the Art of Saying No
32:53 The Progress Cycle: A Framework for Growth
Don't forget to check out Louise online and follow her on LinkedIn!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 

I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. 
That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too.
I loved chatting to Beatrice and I really hope you enjoy the episode as well.
Referenced in the episode: 
Reddit thread about packaging
Nikki Supply Co
Hannah Isted 
Liquid Death
Business Class course
Tropicana packaging failure
Beatrice's Back of Pack Skillshare class
Beatrice's Pinterest board for Back of Pack
Episode highlights: 
07:03 The Impact of Packaging Design on Businesses
13:01 Common Mistakes in Packaging Design
27:09 Creative Packaging Ideas for Small Businesses
29:23 Applying Packaging Principles to Service-Based Businesses
Don't forget to check out Beatrice online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat. 
We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down.
Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one.
It's a really interesting perspective and I hope you enjoy it as much as I did! 
Referenced in the episode: 
Company of One by Paul Jarvis Scaling your business from solopreneur to agency with Kristy Campbell Episode highlights:
01:39 Navigating Identity and Labels in Freelancing
03:38 The Freelancer's Advantage: Personal Touch and Value
10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth
11:33 Redefining Success and Scaling as a Freelancer
15:49 Lean Business Strategies: Efficiency Over Expansion
23:26 Marketing Yourself as a Company of One
25:33 The Power of Personal Branding and Authentic Marketing
35:14 Defining Success on Your Own Terms
Thanks to Marketing Magic for sponsoring this episode.
Don't forget follow Beth on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 

Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting  dream clients, restructuring businesses for passive income, and diversifying income streams.
Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically.
We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful.
Grab a cuppa and dive in.....
Episode highlights: 
05:54 Finding the dream client
12:04 How to share yourself authentically without sharing all of yourself 
24:26 Is passive income really 'passive'?
30:37 How niching down helps your business
 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Nicola's podcast and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review! 
 
 

Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator  Hannah Bacon.
We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition.
As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat.
Episode highlights: 
03:35 The Importance of Branding for Small Businesses
10:32 When to Invest in Branding: Insights for Startups 
21:22 Common Mistakes in Visual Branding and How to Avoid Them
25:53 Embracing Your Unique Aesthetic in Design
28:38 The Challenge of Maintaining Brand Consistency
37:26 Exploring Creativity with Two-Hour Branding Challenges 
Thanks to Marketing Magic for sponsoring this episode.
Don't forget to check out Hannah online and follow her on Instagram!
If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.
This episode was written and produced by me and edited by Lucy Lucraft.
If you enjoyed this episode please leave a 5* rating and review!