64 episodi

Video marketing experts and YouTube entrepreneurs Owen Video and Nick Nimmin simplify the business side of video marketing for business owners and Entrepreneurs. Subscribe now for weekly interviews with the top video pros in YouTube, Facebook Live Streaming, Video SEO, Periscope, and Online Video Ads.

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs Owen Video

    • Economia

Video marketing experts and YouTube entrepreneurs Owen Video and Nick Nimmin simplify the business side of video marketing for business owners and Entrepreneurs. Subscribe now for weekly interviews with the top video pros in YouTube, Facebook Live Streaming, Video SEO, Periscope, and Online Video Ads.

    Real Sales Tips From The Real Saleman

    Real Sales Tips From The Real Saleman

    How do you make sales when no one is buying? 
    How to get people to buy without being a jerk?
    And the big sales mistakes you should avoid
    All that coming up right now…
    Stay Tuned
    We’re talking with The Real Salesman, Carl Hooper as he gives you his tips on how to beat the learning curve to gain sales and grow your business.
    It's The Business of Video Podcast
    Join Us LIVE every Wednesday at 9am PST
    💥Watch Past Episodes --->http://bit.ly/BOVepisodes
    Hosted By: Owen Video, Nick Nimmin,
    Produced By: Melissa Rotunno.
    EVERYBODY SELLS ALL THE TIME.
    You sell others on ideas all the time whether it is for money or where to go to dinner, you are selling your idea to them.
    You want to help people from a sincere part in your heart.
    Sales are about knowledge and passion about what you are selling, then you will not come off sleazy or pushy.
    You need to change the mindset that you need to get your money.
    The mindset has to be I want to help you!
    You have the product and service that offers a solution to their problem, so you need to care!
    Going into a sales meeting caring about your client and passionate about your product, you and your client will feel really good.
     Your sale's presentation does play a big part in getting the sale.
    Key things you want to include in your presentation is:
    Most importantly, you need to know everything about your product and everything going on around the field your product/service is in.
    The sleaziness comes with deception. If you know what you are talking and really want to help and have asked the right questions, you will come off genuine.
    There is no magic trick to becoming a salesperson, just experience.
    You have to make that first call and learn that "No" will not kill you.
    When you know your product or service, the imposter syndrome will not matter because you have the knowledge you need.
    You want to ask questions to do the work for the client and also to learn what their objections are.
    YOU NEED TO ACTUALLY ASK FOR THE SALE!
    You do need to have the confidence that you know what you are selling and that you are trying to really help your client.
     

    • 50 min
    3 Video Skills Your Business Must Master 💥

    3 Video Skills Your Business Must Master 💥

    How do you gain instant influence to become the go-to brand in your niche? Plus what business owners MUST avoid when creating a video strategy… 

    Stay Tuned

    We’re talking with high-level consultant Alejandro Reyes 

    It's The Business of Video Podcast
    Join Us LIVE every Wednesday at 9 am PST

    💥Watch Past Episodes --->http://bit.ly/BOVepisodes

    Hosted By: Owen Video, Nick Nimmin
    Produced By: Melissa Rotunno.
    Become an instant influencer and the go-to brand in your niche.
    Try to make some organic video for the people you are trying to attract. 
    Less selling and more discovery on your products or services.
    If you do not get your content in front of people, then it will not help grow your business.
    Getting subscribers is not the same as getting sales and driving traffic to your website.
    You should create a re-targeting list where you can now send ads to qualified people who will most likely take advantage of your offer.
    Help your customers to find your stuff, take out any extra steps and MAKE IT EASY.
    Paying for your ads is necessary, these are pay to play platforms.
    We are just renting space on these platforms.
    You have to get people to know who you are, and give them a solution that they are looking for.
    This helps build a bond with you and leads them to trust you.
    Many marketers end up catering towards clients they already have and then they do not get any growth.
    You need to target new people to grow.
    Responses in your DMs on Instagram will play a big part in helping you with the algorithm.
    People have to go all in on their vulnerability.
    Your scars are your trophies!
    You DO NOT want to sell fast. do not come off desperate.
     
     

    • 54 min
    How To Get Views On LinkedIn

    How To Get Views On LinkedIn

    These 3 LinkedIn Video tips will generate more awareness and close more sales for your business... 

    Learn why Linkedin absolutely needs to be on your list of platforms to stand on today and how to do it best. 

    Join Owen and Nick as we interview LinkedIn expert, Anthony Ambriz on his inside knowledge for using video on LinkedIn. 

    It's The Business of Video Podcast
    Join Us LIVE every Wednesday at 9am PST
    💥Get Live Alerts ---> http://thebusinessofvideopodcast.com/

    💥Watch Past Episodes --->http://bit.ly/BOVepisodes

    Hosted By: Owen Video, Nick Nimmin,
    Produced By: Melissa Rotunno.
    LinkedIn matters because most of the people on there are REAL PEOPLE!
    Then 75% of them are actually watching your videos.
    LinkedIn is still very much like the Wild Wild West, anyone can step up and be the sheriff there.
    Brand awareness, lead generation, thought leadership are the top three videos that work well on LinkedIn.
    You will want to adjust your video before you repurpose it for LinkedIn.
    If you are going to create a video it only hits one topic and stick to it, and caption your videos.
    You can upload video natively to LinkedIn.
    Use the description to tag people and companies and use hashtags to drive an audience.
    LinkedIn has a discovery built in.
    Your first frame of video is your thumbnail!
    Take it to 11 at the beginning of your video to get people's attention.
    You will have the analytics for ONLY 30 days.
    Going back to old videos and liking and commenting on it will revive your video and move it back up on people's timeline.
    LinkedIn creators have a hashtag and emoji that is associated with them.
    Try to create one one minute video a week on LinkedIn when starting out.
    If you want to put in an external link, put it in the comments or description.
    Optimized your LinkedIn profile!
    It is better to work off LinkedIn from your personal profile.
     
     
     

    • 1h
    How To Syndicate & Monetize Your Videos

    How To Syndicate & Monetize Your Videos

    Bonnie is a film and TV producer with over 700 television segments. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. G E T  L I V E  A L E R T S:
        TheBusinessOfVideoPodcast.com
    Syndication is repurposing your video and showing it in different places.
    all you need to do is link to BINGE and they take care getting your video out to where you want it to go.
    The shows all go to On Demand. On Demand is where it is at right now.
    People are going more for watching on their own time.
    BINGE Networks is a network for creators, created by creators.
    People just need to go to the BINGE app and search for videos to watch.
    Pricing on BINGE is for one full year.
    BINGE is the amplifier that will put you in new places and be discovered by a new audience.
    With a higher end, they have a pay-per-view where you set the price for people to have to pay. BINGE is putting those videos in front of new audiences for you.
    BINGE is taking the leg work out for you to discover new viewers.
    Repurpose IO will allow you to repurpose your Facebook or Youtube right to your BINGE account.
    You just need to enter your info in once and then you are ready to BINGE.
    for the Pay-Preview site, you get all the data to nail down your videos. Others, this is still a work in progress and will be added to.
     BINGE wants to be the Netflix for every day awesome!er
    OTT basically means "Over The Top," A.K.A. not paying your cable bill!
     
     

    • 51 min
    How This E-Commerce Company Made $25k with YouTube

    How This E-Commerce Company Made $25k with YouTube

    Dane Golden is a YouTube Marketing and Video SEO Expert. He’s a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach.
     
    G E T  L I V E  A L E R T S:
         TheBusinessOfVideoPodcast.com
     
    People are searching for how to do something, they want to know how to do things.
    So if you have a problem people need solving, they are looking for a video to get that issue resolved.
    Every product is "bland" until you have a problem you need solving!
    Once an issue comes up for a person, your service or product becomes very important to them.
    Competed with a free product by showing a head to head comparison.
    It depends on how much quality people are looking to get out of a product.
    Targeted paid discovery is a very helpful tool to use.
    Only make a video on your expertise if the customer did not know you existed. 
    You know your customers, what would they like to see from you to solve their problem.
    demonstrations are a great way to stand out among the other similar products you are competing with.
    If you can get people to keep coming back, then they will most likely become a customer.
     
     

    • 1h 2 min
    YouTube Ads Helped This Startup Make $200 Million in Revenue Last Year

    YouTube Ads Helped This Startup Make $200 Million in Revenue Last Year

    Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels
     
    Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.
     
    Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities.
    G E T  L I V E  A L E R T S:
        TheBusinessOfVideoPodcast.com
    Take the time to come up with a video that will engage your audience and sell them at the same time.
    You have less than 2 seconds to grab their attention before they have the chance to skip over your ad.
    But in the time to plan out your video!
    95% of all our decisions we make are made unconscious then we use consciousness to justify the decision.
    You can have different emotions, but you need to be careful and not have it shift too quickly.
    Data can help improve your video.
    Remember people are there to interact with humans.
    You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first.
    You want to embed your videos to your page too.
    People were being educated and sold before they even got to the website.
    Those that watched videos and interacted with it on the website had higher conversions.
    The selling points are above the fold!
     
     

    • 1h 2 min

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