24 min
Can 1st Party Data Save Digital Advertising? The Overthinkers
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- Economia
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
24 min