12 episodi
CC:World Gérard Métrailler
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- Economia
C-Level leader thoughts on strategy, products, management, marketing, M&A, and more.
The views and comments expressed in my podcast are my own and do not necessarily represent my past, current & future employers' positions, opinions, products, or strategies.
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Go beyond PLG and focus on the Customer Journey
In this podcast episode, I look at why it isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. It’s all the above simultaneously. It’s about Customer-Led Growth. It’s about delivering an end-to-end experience at every touchpoint of the customer life cycle that feels like one, delighting the user at every step.
This episode is also available in written form, and includes a graphical representation of the Customer Journey "Game of Life" and the Product "Ferris Wheel".
My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message -
Leveraging Lean Startup in established organizations
In this podcast episode, I look at how established organizations can leverage the lean startup methodology to drive velocity through simplicity. I also experiment with the format, providing you with a chance to participate and go through the framework described yourself.
This episode has a related blog post that will provide you with the framework in written form.
My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message -
V1 innovation within a V+1 organization
In this podcast episode, I look at how a mature organization can be successful at disruptive innovation when everything they do is focused on incremental product improvements.
This episode is based on a corresponding blog post I wrote a few weeks ago.
My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message -
Where in the org is Product Marketing?
In this podcast episode, I look at a question related to org-chart structure have gotten multiple times over the years: Where in the org is Product Marketing?
This episode is based on a corresponding blog post I wrote a few weeks ago.
My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message -
Freedom and Responsibility
This podcast episode (http://ccworld.ca/8) is by a Guest speaker, Marielle Métrailler and she looks at the relationship between freedom and responsibility.
My wife Marielle is a Leadership and Life-Balance Coach. She founded Clarivia in 2016 with the clear vision of enabling people to achieve their full potential, one conversation at a time. She has worked throughout Europe and North America, applying her skill-set to industries as varied as luxury goods and biotech, as well as to pharmaceutical advocacy organizations. Marielle combines proven methodologies with her strong natural aptitudes: listening, empowering, guiding, facilitating, and change management. With care and precision, she enables individuals and groups to achieve their best and to meet and surpass their personal and professional goals.
This episode is based on the article Marielle published recently on Linkedin.
My name is Gérard Métrailler, and CC:World is my podcast where I’ll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message -
Passion and care - Business lessons from the top chefs
In this podcast episode, I look at lessons that businesses can learn from the top chefs and how they can drive true differentiation and customer delight through deep focus and care at every step of the way. Find out more details at http://ccworld.ca/5
My name is Gérard Métrailler, and CC:World is my podcast where I'll share perspectives, thoughts, opinions, and discussions related to strategy, products, marketing, and more. Head on over to http://ccworld.ca/podcast/ to subscribe, share, and leave a message.
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Send in a voice message: https://podcasters.spotify.com/pod/show/gmetrail/message