CEO of Nanos AI Sasha Schriber

The other day, as a guest on a podcast, I received an unexpected question: is social media dead as a customer acquisition channel for business?

It got me thinking about how important this question is today with everything moving online since Covid.

Since Covid, life and the way we conduct business is forever changed. Online is our way of moving forward. If your company is not online, it doesn't exist.

So, let’s talk about Digital marketing as a whole. We can divide digital marketing into two large segments:

- Paid media, i.e. advertisement budget you spend on Google, Facebook and any other type of paid marketing services, and

- Social media, i.e. Facebook Page, Instagram, TikTok and other platforms.

Anyone interested in your company will first go to your website, and then they will check your company's social media channels. The content and followers you have will likely influence the decision of a prospective client and whether they will purchase your product or service.

Every piece of content you upload onto social media, and every follower you have - look at them as assets you are placing in your company’s bank account.

When you invest in your assets with care and attention, you are more likely to succeed. Topping social media assets consistently makes a strong, healthy account, which in turn builds a strong and healthy business.

If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai

Large companies experience the same hurdles as their smaller counterparts when trying to gain recognition for a new product offering or technology. Your large company has to unlock the same magic as any other company through educational and entertainment value content targeted for a generic audience in order to receive engagement with what you do, offer, or what you stand for.

You need to catch the attention of already saturated eyeballs with what I call edutainment - authentic and amusing content you produce and deliver in a visually appealing way.

How, you ask? Through personal branding.

I can’t say this enough; people like people. Select a person who represents your company’s values, principles, and goals. They should be direct, speak in a simple friendly tone, and communicate about your company while making people think, laugh, or become passionate about your offering.

If you have any questions on how Nanos can help you plan your marketing success or any comments, write me an email at ask.sasha@nanos.ai

Tips are usually divided between waiters so everyone gets a fair share. A big portion of it also goes to the cooks, kitchen helpers, busboys, runners and so on. So if you’re irritated with one person's service and you refuse to tip because of it, remember, that it will impact the mood of the whole team by the end of the day. This is why I rarely complain at restaurants and always try to leave generous tips.

Personally, I’ve made mistakes in my life, it’s one of the main parts of being a grown-up: to own up, recognize and acknowledge that you were wrong, and also to be able to speak openly about it.   When it comes to making mistakes at work, in my opinion, there are ONLY 3 types of mistakes your employees can make. Find out what they are, and what your response, as the employer, should be.

Settle down with Your Co-founder the Same Way You Would with Your Husband or Wife  Do you know how much time you will spend with your co-founder? First, think of how much time you spend with your life partner. And now compare that with the time you spend with your colleagues at work. 

Now imagine, how painful, awkward, and unpredictable splitting up with your spouse can be. The same will apply for your co-founder, that’s exactly why it’s important to choose them wisely.  In this podcast, I describe some key tips and insights on how to look for, choose, and forecast an upcoming co-founder relationship. 

Your success as a CEO, is not defined by how you look, talk or dress, but rather, by your way of thinking. Your train of thought and the power of your imagination applied to your daily activities will impact your success or failure down the road. 

In this podcast, I outline five thought processes you need to consider in order to become a successful CEO.