15 min

Chapter 5 – Large numbers and the language of the Internet Trending Topic - Management Novel

    • Marketing

Thursday, August 27, 2015 | 76 days until the conference | 165 registrations
Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s last visit, there hadn’t exactly been a run on registrations for the conference. It made sense. They’d been working hard, but the fruits of those labors wouldn’t be reaped till later on. Bam! Victor thought to himself.
           The invitations now boasted the following call to action: ‘Share your Road to #Rodentia15.’ Casper had made the final decision on the T-shirts (red, so the volunteers would be easy to spot) and press releases were created for various types of media (‘Rodents: blessing or plague? Rodentia 2015 seeks the confrontation’).
           Catja had been very busy working on her social media research. Every time Victor walked past, there was something on her screen drawing his attention. She had shown him how Twitter and Facebook worked, and helped him create a Facebook profile for himself. His first friendship request was to Dick, who accepted within five minutes. On Dick’s profile, he noticed his friend had been awarded Food Marketeer of the Year a few days before. Victor decided to send him a postcard. Catja also showed him Instagram. Her photo with Pooky had received a lot of likes. Victor had to admit he was rather proud of that fact, despite the resistance he felt towards the impersonal nature of social media. Although Pooky didn’t look too good. No wonder, because the water, in which Victor had dissolved the vitamin C tablets, had been left untouched. This would require more drastic measures. 
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Written by Gerrit Heijkoop & Paula Vos
 Narrated by Kevin Stillwell

Thursday, August 27, 2015 | 76 days until the conference | 165 registrations
Victor stood, pondering, by Pooky’s cage. Tomorrow, he would have to report to Jacques. Since the chairman’s last visit, there hadn’t exactly been a run on registrations for the conference. It made sense. They’d been working hard, but the fruits of those labors wouldn’t be reaped till later on. Bam! Victor thought to himself.
           The invitations now boasted the following call to action: ‘Share your Road to #Rodentia15.’ Casper had made the final decision on the T-shirts (red, so the volunteers would be easy to spot) and press releases were created for various types of media (‘Rodents: blessing or plague? Rodentia 2015 seeks the confrontation’).
           Catja had been very busy working on her social media research. Every time Victor walked past, there was something on her screen drawing his attention. She had shown him how Twitter and Facebook worked, and helped him create a Facebook profile for himself. His first friendship request was to Dick, who accepted within five minutes. On Dick’s profile, he noticed his friend had been awarded Food Marketeer of the Year a few days before. Victor decided to send him a postcard. Catja also showed him Instagram. Her photo with Pooky had received a lot of likes. Victor had to admit he was rather proud of that fact, despite the resistance he felt towards the impersonal nature of social media. Although Pooky didn’t look too good. No wonder, because the water, in which Victor had dissolved the vitamin C tablets, had been left untouched. This would require more drastic measures. 
.....
----
Written by Gerrit Heijkoop & Paula Vos
 Narrated by Kevin Stillwell

15 min