Chapter 6 – Recipe for fast and visible results Trending Topic - Management Novel

Thursday, August 27, 2015 | 76 days until the conference | 165 registrations 
Once they had all returned to the table, Catja presented her plan of action.
           ‘I’ve modeled it to the example of PetFoodies.’ She showed them a slide containing all of the social media icons, plus the NatSoRoPro logo in the center. ‘You already have a Facebook and Twitter account. You can begin posting messages on there, preferably daily. Start by posting reminders of the conference, with a link to the registration page.’ She threw her long, blonde hair over her shoulder. ‘Besides that, we want more followers. The quickest way to get those is through advertising. That way you also get seen outside your current network on social media.’
           Martine leaned forward. ‘You said we also reach a lot of people if we get replies from within our own network. Isn’t that enough?’
           ‘It works, but it needs time. Especially in your situation, as you don’t have too many connections yet.’ She looked at Victor.
           ‘Indeed, and we’re in a hurry,’ he confirmed. ‘So advertising seems fine to me. Think big.’ Dick would be proud of him.
           ‘We’re going to aim the ads entirely at our target group,’ she explained. ‘And then there’s gift promotions and competitions.’
           ‘How will those work, exactly?’ asked Victor.
           ‘You invite people to like your page in ads. By doing so, they can win a free coke, or a T-shirt, for example. If the prize is interesting, such a message gets liked and shared a lot. That creates great visibility, as well as new followers.’.....
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Written by Gerrit Heijkoop & Paula Vos
 Narrated by Kevin Stillwell