90 episodi

Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.

Clicksuasion Labs Clicksuasion Labs

    • Economia

Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.

    Interview: Shiann Hagan Marketing Consultant

    Interview: Shiann Hagan Marketing Consultant

    In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking.


    PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
    RESOURCE LINKS Connect With Katana Lemelin on LinkedIn
    Connect with Shiann Hagan on LinkedIn
    LEARN MORE Interview: Michael Barbera
    State of the Lab 2021
    Katana’s First 180 Days at the Lab
    A False Scent of Security

    • 14 min
    Black Friday 2021 - Crafting Consumer Experiences

    Black Friday 2021 - Crafting Consumer Experiences

    In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season.
    PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
    RESOURCE LINKS Connect With Katana Lemelin on LinkedIn
    LEARN MORE Clicksuasion Lab’s Research & Capabilities
    Katana’s First 180 Days at the Lab
    Spending is the Best Revenge
    A False Scent of Security

    • 23 min
    3 Tips to Improve Website Data

    3 Tips to Improve Website Data

    In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history.  Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience.
    PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
    RESOURCE LINKS Connect With Katana Lemelin on LinkedIn
    LEARN MORE Katana’s First 180 Days at the Lab
    Spending is the Best Revenge
    A False Scent of Security

    • 10 min
    3 Steps to Apply Personas to Social Media Marketing

    3 Steps to Apply Personas to Social Media Marketing

    3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts.
    PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.
    RESOURCE LINKS Connect With Katana Lemelin on LinkedIn
    LEARN MORE Jealously and Persuasion via Instagram
    Achieving Virality in Hotel Social Media
    Designing Social Media to Achieve Virality

    • 9 min
    Uncle Steven Came to Town

    Uncle Steven Came to Town

    UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera.
    This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research. 
    PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. 
    RESOURCE LINKS CORE TEAM MEMBERS Connect With Katana Lemelin on LinkedIn
    Connect With Catie Fromknecht on LinkedIn
    Connect With Anna Silverman on LinkedIn
    Connect With Cyndi Fifield on LinkedIn
    Connect With Michael Barbera on LinkedIn
    EXTENDED TEAM MEMBERS Connect With Stevie Pena on LinkedIn
    Connect With Ashley Gardner on LinkedIn
    Connect With Andrea Hentschel on LinkedIn
    Connect With Shai Smith on LinkedIn
    LEARN MORE Get Supercharged
    Careers at the Lab

    • 19 min
    Your Recap of 5 Clicksuasion Episodes

    Your Recap of 5 Clicksuasion Episodes

    YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES
    A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin. 
    SPEAKER BIO
    Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new client is an opportunity to empower a business to reach and exceed their goals.
    RESOURCE LINKs
    Find Katana on LinkedIn
    Scientific Secrets of Perfect Timing - Dan Pink
    Dollars and Sense - Dan Ariely
    Work is the New Sex - Michael Barbera
    Pricing Strategies - Crystal Suetterlin
    2021 Marketing Trends - Michael Barbera

    • 10 min

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