8 episodi

Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business. I am a Marketing lecturer and consultant with more than 10 years of experience, and in this podcast, I'm going to share my insights and ideas to get you moving towards your business goals. We'll delve into lean management, funding, organisation design, marketing, business strategy, intellectual property and much more. This podcast will get us to hear from a lot of interesting and inspiring people along the way. Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

Coffee and Brownlees Thomas Brownlees

    • Economia

Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business. I am a Marketing lecturer and consultant with more than 10 years of experience, and in this podcast, I'm going to share my insights and ideas to get you moving towards your business goals. We'll delve into lean management, funding, organisation design, marketing, business strategy, intellectual property and much more. This podcast will get us to hear from a lot of interesting and inspiring people along the way. Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

    What Augemented Reality Can Do For Your Fashion Business

    What Augemented Reality Can Do For Your Fashion Business

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this week's episode, we're going to talk about Augmented Reality, and how it can prove your customer's in-store and online experience. When exploring new technology, it's mandatory to identify all of the key benefits that it will deliver to our business, and in this week's episode, we're going to do just that!

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers.

    • 23 min
    Exploring the Second-Hand Market in the Fashion Industry

    Exploring the Second-Hand Market in the Fashion Industry

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this week's episode, we're going to look into the second-hand market in the fashion industry, and why it has become so relevant for fashion brands to develop one. There have been many reasons that prevented firms to invest in this market early on, but now, thanks to the growth of reselling platforms, things have changed and the second-hand products have become more appealing than ever. In this episode, we're going to talk about what new opportunities are available to fashion brands wishing to expand on their first-hand lines. 

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

    • 21 min
    Establishing the Value of Your Fashion Brand

    Establishing the Value of Your Fashion Brand

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this week's episode, we're going to tackle a pretty challenging question: how to put a price on your brand! Establishing high brand equity is essential to build an audience, develop a high markup and even expand your product collection,  in this week's podcast we're going to talk more about this so that you can design your own strategy to build a compelling brand. 

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers! 

    • 23 min
    Managing Competition in the Fashion Industry

    Managing Competition in the Fashion Industry

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this week's episode, we're going to look into strategies you can use to assess your competition! Who's the biggest fish in your pond? Who's the biggest dog in your courtyard?  We're going to discuss how you're going to identify your competitors and find ways to differentiate your brand against them. 

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

    • 21 min
    What Makes a Brand a Luxury Brand?

    What Makes a Brand a Luxury Brand?

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this episode, we're going to delve deep into fashion luxury in order to answer an essential question: what makes something luxurious? Is it the product? Is it the service\experience? Is it the story you are buying into? Let's find out!

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

    • 22 min
    Market Segments in the Fashion Industry

    Market Segments in the Fashion Industry

    Hi everyone, my name is Thomas Brownlees and in this podcast, we'll delve into the business of the creative industries! We'll find out how to bring your creative vision to market, by building an audience, developing a product or even starting a business.

    In this episode, we're going to discuss market segmentation in fashion.  We're going to look at what makes an haute couture brand so expensive, and how a prèt-a-porter brand can provide a fashionable feel to its collection with a hefty price tag.  Moving down the fashion pyramid we'll delve into what allows a diffusion line to match brand equity with industrial manufacturing, and how the bridge sector will make customers more demanding, uplifting them from the mass market.

    All this and more in this week's episode! Tune in!

    Want to learn more? Visit our website 440industries.com where you'll be able to access a ton of free resources, plus accessing a few premium offers!

    • 21 min

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