28 episodi
Commerce Minded Stephen Callender
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- Economia
A bi-weekly podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
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Maddie Banta of MW Company: Crafting a Human-Centered B2B Ecommerce Experience
Maddie reveals how Craft Commerce has revolutionized the company's B2B and D2C platforms, allowing them to pair content and commerce and streamline operations. From the intricacies of online retail and re-platforming challenges to the upcoming multi-site B2B dealer portal with Craft Commerce 5, Maddie shares her comprehensive journey from graphic design to ecommerce expertise. Tune in to hear helpful insights into the strategic innovations that keep the customer experience at the forefront.
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Jason Greenwood: The New Era of B2B Digital Commerce
Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy.
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Marketing with a Heart: How Maxon Conquered the 3D Software World
Hello Commerce Minded friends! In this episode, Paul shares his journey from establishing MaxonUSA to mastering the art of market expansion through clever marketing and strategic mergers. Listen in as he unveils the wisdom gleaned from his years at the helm, along with a tantalizing hint about his upcoming endeavors.
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End of Series One Reflections
In this final episode of series one, Stephen doesn’t interview any guests, instead he uses the time to reflect on past episodes, share what he loves about Craft Commerce, what he believes the future of CraftCMS will be and why e-commerce vendors should embrace email marketing.
Key Takeaways:
The great things about Craft Commerce for developers
How CraftCMS compares to Shopify
Why Craft should promote its agencies beyond the Craft partners’ page
The importance of email marketing for ecommerce vendors -
How to Create a Work/Life Balance with Josh Angell
Josh Angell is a self-employed Craft CMS developer and consultant. Today he shares his journey from music graduate to building websites and all that transition entailed.
Key takeaways:
How Josh went from being a music graduate to building websites
What he learned working at Supercool
How having a child affected Josh’s mental health and fast forwarded his career aspirations
How Marketplace for Craft rivals Etsy
Why shipping isn’t a cut and paste feature -
Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog
Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization.
Key takeaways
At its core, conversion rate optimization is about removing doubt at every stage
How to compete against the big players
Content is still king and one of the best ways to reach users at the top of the funnel
Start by fixing the leak at the bottom of the funnel and work your way up