58 min
#Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market? #CrackthecodeofecommerceinChina
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- Economia
#CrackthecodeofecommerceinChina Series (In English)
Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.
Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market:
- 6 reasons to create a Chinese name
- How to approach “naming,” the challenges and the opportunities.
- How to protect your brand identity, yet still adapt to the Chinese market
- In depth- analysis of relevant case studies and actionable takeaways from our experts
#CrackthecodeofecommerceinChina Series (In English)
Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China.
Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market:
- 6 reasons to create a Chinese name
- How to approach “naming,” the challenges and the opportunities.
- How to protect your brand identity, yet still adapt to the Chinese market
- In depth- analysis of relevant case studies and actionable takeaways from our experts
58 min