13 episodi

Discussing the latest in Digital Marketing with a flavor of travel news.

Listen to engaging, informal conversations around digital marketing and the latest trends alongside in-depth education and conversations with key digital leaders across the travel and digital marketing industry.

Decoded - A Marriott Digital Services Podcast Marriott Digital Services

    • Economia

Discussing the latest in Digital Marketing with a flavor of travel news.

Listen to engaging, informal conversations around digital marketing and the latest trends alongside in-depth education and conversations with key digital leaders across the travel and digital marketing industry.

    12: Duck Duck Go, Google, Apple launch event, Linkedin Dark Mode and more.....

    12: Duck Duck Go, Google, Apple launch event, Linkedin Dark Mode and more.....

    Welcome to Episode 12 of Decoded - A Marriott Digital Services Podcast, we discuss the latest and greatest in digital marketing. Join us, along with special guests and leaders across the travel and digital marketing industry for new episodes every second Monday.

    This week we chat:


    Incorrect information online and the impact this can have.
    Google news now showing non-AMP content
    Apple September launch event review
    The rise of dark mode and Linkedin introducing the feature
    TripAdvisor and Audiable Partnership
    Duck Duck Go review 

    Be sure to leave us a review, it really does help other people find the show. And of course, subscribe, so you never miss an episode. Do you have a question or topic you’d like us to discuss on the show? We’d love to hear from you! Email us at mds@marriott.com and we will be delighted to hear from you.

    As a reminder, you can learn more about digital marketing and gain travel insights on our website at mdsdecoded.com. See ya next time!

    • 47 min
    11. We're BACK! News from Google, Twitter, Instagram & HSMAI

    11. We're BACK! News from Google, Twitter, Instagram & HSMAI

    We're back after a small break with Decoded - A Marriott Digital Services Podcast, we discuss the latest and greatest in digital marketing. Join us, along with special guests and leaders across the travel and digital marketing industry for new episodes every second Monday. 

    This week we chat:


    Google making 4,500 changes / improvements in 2020 (2 Mins, 30 seconds)⁣
    Google changing the way they display title tags (7 Mins, 30 Seconds)⁣
    Instagram news and change of positioning (11 Mins, 02 Seconds)⁣
    Instagram reels (16 Mins, 27 Seconds)⁣
    Google link spam update (28 Mins, 06 Seconds)⁣
    Twitter fleets (31 Minutes, 37 Seconds)⁣
    Twitter spaces (34 Minutes, 43 Seconds) ⁣
    HSMAI Marketing Strategy Conference (39 Minutes, 30 Seconds)

    Thank you for listening. 

    Be sure to leave us a review, it really does help other people find the show. And of course, subscribe, so you never miss an episode. Do you have a question or topic you’d like us to discuss on the show? We’d love to hear from you! Email us at mds@marriott.com and we will be delighted to hear from you. 

    As a reminder, you can learn more about digital marketing and gain travel insights on our website at mdsdecoded.com. See ya next time!

    • 43 min
    10. Google, Skift, Clubhouse + Pinterest Deep Dive.

    10. Google, Skift, Clubhouse + Pinterest Deep Dive.

    Welcome to episode of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we are chatting all things Pinterest with Ashish Arya Global Head of Strategy & Marketing, Travel & Tech at Pinterest. We also discuss the latest news in the Digital Marketing space. 

    New Apple Podcast Functionality (1 Minute 30 Seconds)

    Google Core Web Vitals Update (7 Minutes 14 Seconds)

    Skift Travel Trends Update (9 Minutes, 13 Seconds)

    Courtyard by Marriott joins Clubhouse (10 Minutes, 43 Seconds)

    Interview Introduction (13 Minutes, 46 Seconds)

    Pinterest Conversation (15 Minutes, 15 Seconds)

    Wrap Up (35 Minutes, 20 Seconds)

    Relvent Links:

    PinterestPredicts.com
    Pinterest Travel Personas 

    skift.com


    Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com

    If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. We will be back for season 2 soon :-)

    You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com

    Thanks for listening

    • 36 min
    9: When will travel recover from the COVID-19 pandemic?

    9: When will travel recover from the COVID-19 pandemic?

    This week we have a special episode for you! We are meeting with Adam Sacks, President and Founder of Tourism Economics. 

    They are an Oxford Economics company dedicated to understanding the relationship between travel and the economy. For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

    We wanted to meet with Adam to understand the travel recovery cycle, the impact of the vaccine distribution on travel recovery trends and how travel has evolved over the past few months due to the COVID-19 pandemic.

    You will hear from an expert on the travel recovery cycle, why there is the reason for optimism, how and why travel confidence is at an all time high and which markets are likely to return sooner than others and the reasons for that. 

    Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com

    If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people.

    The next episode will be released in 2 weeks, just after the new year and we will be talking to a social media GIANT! You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com

    • 41 min
    8: Kayak, Skift, Facebook, Google + Cookie Tracking

    8: Kayak, Skift, Facebook, Google + Cookie Tracking

    Welcome to episode of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing. This week we are chatting news with Justin Abrams from Brightedge as we discuss the latest news in the Digital Marketing space. We chat:

    Movie Theaters re-opening with simultaneous in-home streaming (2 minutes, 10 seconds)

    The rise of Google Zero-Click Searches (7 minutes, 39 seconds)

    Third-party cookie tracking (15 minutes, 14 seconds)

    Instagram for kids (19 minutes, 39 seconds)

    The New Kayak hotel in Maimi (27 minutes, 18 seconds)

    Skift Recovery Index (30 minutes, 14 seconds)

    Leaving a photo on Google with no review (35 minutes, 54 seconds)

    Wrap up (41 minutes, 38 seconds)

    Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com

    If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks.

    You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com

    Thanks for listening

    • 42 min
    7: Google, Twitter, LinkedIn and the best travel start ups

    7: Google, Twitter, LinkedIn and the best travel start ups

    Episode 7 of Decoded, a podcast by Marriott Digital Services, bringing together the smartest minds, the best leaders in the digital space and produce a 10-part series on all things digital marketing.

    This week Mike and Chris are joined by Ryan Goltzman from BrightEdge to chat through the latest in digital marketing news. They cover:


    Hotel Impossible (2 minutes 45 seconds)
    Top 25 Travel Start-Ups (8 minutes 5 seconds)
    Google Core Web Vitals Data Delay (15 minutes 11 seconds)
    Google Spanish and France Tax Changes (18 minutes 43 seconds)
    Twitter Subscription (23 minutes 6 seconds)
    Twitter Communities (29 minutes 2 seconds)
    LinkedIn Updates (32 minutes 43 seconds)
    Google FREE Hotel Ads Placements (39 Minutes 26 seconds)
    Wrap up (44 minutes 32 seconds)

    Thanks for listening, we are grateful you joined this journey with us, you can get in touch with the show on Twitter @MDS_decoded or email us at MDS@Marriott.com

    If you liked today's conversation and you can spare a few minutes, that would be fantastic, it really helps people find the show and ensure we are sharing this knowledge with more people. The next episode will be released in 2 weeks.

    You can enjoy this podcast on any good podcast app or learn more about digital marketing at MDSdecoded.com

    Thanks for listening

    • 45 min

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