Direct Booking Success Podcast Jenn Boyles

Discover how a retired couple turned their 14-property business into a direct booking powerhouse, defying the odds in their golden years. But the unexpected twist in their journey will leave you on the edge of your seat. Stay tuned to find out how they overcame a shocking setback and harnessed the power of technology to boost their business value. It's a story of resilience, innovation, and the surprising secret to unlocking direct booking success that you won't want to miss.
The best business you've ever owned is the one you just sold for seven figures. And direct bookings, that data list increases the value of your business. That gives your business something to actually sell. - Michael Guildford
In this episode, you will be able to:
Maximize your property's revenue with proven direct booking strategies.Secure your financial future by learning effective passive income strategies for retirement.Enhance guest experience and streamline operations with the power of QR codes in hospitality.Build a valuable guest email list for direct marketing and personalized communication.Discover the crucial role of direct bookings in maximizing your property's profitability.
My special guest is Michael Guildford
Michael Guildford, an established figure in property management hailing from Brisbane, Australia, has delved into the realm of direct bookings with a unique approach. Managing a portfolio of 14 apartments in Brisbane's CBD, his journey reflects a quest for passive income in retirement. Michael's expertise lies in leveraging innovative strategies, such as QR codes and email collection, to drive direct bookings and augment the value of customer databases. His firsthand experiences and practical insights offer a valuable blueprint for property managers aiming to optimize their direct booking capabilities and elevate their business prospects.
Utilizing QR codes in hospitality, such as EmailCollect, enhances the guest experience by providing easy access to Wi-Fi in exchange for contact details. QR codes streamline the guest data collection process, improving efficiency and enhancing guest satisfaction. By incorporating QR code technology, property managers can create a seamless guest experience and foster stronger guest relationships.
Learn more about EmailCollect - https://emailcollect.com/
The key moments in this episode are:
00:00:00 - Introduction to Email Collect
00:03:53 - The Importance of Direct Bookings
00:07:55 - Introducing Email Collect
00:11:37 - Leveraging Guest Data for Marketing
00:13:57 - The Entrepreneurial Spirit and Global Accessibility
00:14:35 - Building a Strong Business with Direct Bookings
00:15:20 - Impact of Negative Reviews
00:15:49 - Value of Direct Bookings Data
00:16:29 - Business Independence and Value
00:16:54 - Conclusion and Gratitude 

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: a href="https://www.facebook.com/groups/strmarketinghub"...

Discover the unexpected secret to skyrocketing your vacation rental bookings. Uncover the power of video reviews and the surprising impact they have on bookings. Find out how this simple strategy has increased bookings by up to 25%. 
Your biggest fans are the ones who've stayed there before. - Damian Sheridan
My special guest for this episode is Damian Sheridan.
Damian Sheridan, the mastermind behind the Book Direct Show and Scale, boasts an extensive background in the vacation rental realm, spanning over 20 years. His commitment to cultivating a sense of community within the industry has propelled property managers towards direct booking success, while his expertise in video reviews and guest relationship management has reshaped the way businesses approach their operations. With a genuine passion for sharing knowledge and facilitating partnerships, Damian's influence continues to shape the vacation rental landscape, making him a pivotal figure for those seeking to elevate their direct booking strategies and enhance guest experiences.
In this episode, you will be able to:
Maximize Direct Bookings: Uncover effective strategies for boosting direct bookings and increasing revenue for your vacation rental properties.Build Strong Community Connections: Discover the significance of fostering a vibrant community within vacation rentals and its impact on guest satisfaction and retention.Harness the Power of Video Reviews: Learn how to leverage video reviews to showcase your vacation rental properties and attract more guests through compelling visual storytelling.Cultivate Positive Guest Relationships: Explore techniques for managing guest relationships to enhance guest experiences, drive positive reviews, and build loyalty.Gain Insights from Book Direct Show and Scale: Tap into exclusive event insights to elevate your vacation rental business by learning from industry experts and successful case studies.
Connect with Damian:
https://bookdirect.show 
https://scalerentals.show
The key moments in this episode are:
00:00:00 - Getting Started in the Industry
00:07:17 - Importance of Community
00:09:40 - Scale Show Expansion
00:11:08 - Video Reviews Strategy
00:14:26 - Encouraging Reviews
00:14:51 - The Pressure of Five-Star Reviews
00:16:34 - Building Relationships with Guests
00:17:46 - Handling Negative Reviews
00:19:33 - Strategic Video Reviews
00:21:37 - Direct Booking Success
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess
Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

If you're feeling overwhelmed and struggling to consistently create engaging content for your property on social media, then you are not alone! It can be challenging to come up with fresh ideas and maintain a consistent posting schedule, but there are strategies to make it easier and more effective.
Direct booking success to me means creating something that is mine through branding my own website and successfully being able to host guests through my own efforts. -Emily Lethgo
My special guest is Emily Lethgo.
In this episode, you will be able to:
Maximize Your Bookings: Uncover strategies for increasing direct bookings and boosting revenue.Amplify Your Reach: Learn how to leverage social media to effectively market your property and attract more guests.Captivate Your Guests: Discover the secrets to creating compelling and engaging content for your short-term rentals.Elevate Your Brand: Explore the benefits of personal branding in the hospitality industry and how it can set you apart from the competition.Master Hashtag Power: Unlock the key tips for using hashtags on Instagram to enhance your property's visibility and engagement.

Emily Lethgo, a marketing enthusiast and property owner, shares her journey of entering the world of short-term rentals through social media. With a background in business, Emily's passion for branding and storytelling led her to successfully market her property, leveraging the power of content creation and community building. Her practical insights on using social media for property marketing and the benefits of personal branding in the hospitality industry provide valuable strategies for property owners seeking to enhance their online presence and drive direct bookings. Emily's unique perspective and experience offer actionable tips for creating engaging content and utilizing hashtags effectively on Instagram, making her a trusted voice in the realm of direct booking success.

Connect with Emily:
Instagram: https://www.instagram.com/emilylethgo/
Tiktok: https://www.tiktok.com/@emilylethgo
Website: https://www.hostwithemily.co/thecontentcollective
Use the code DBS to get the special $7 offer

The key moments in this episode are:
00:00:00 - Introduction and Getting Started in Hosting
00:03:45 - Building a Community and Collecting Emails
00:07:21 - Choosing Direct Bookings Over OTAs
00:09:53 - Importance of Content Creation and FOMO Marketing
00:13:57 - Leveraging User-Generated Content for Property Promotion
00:14:26 - Leveraging Social Media Content
00:15:11 - Building Interest and Consistency
00:16:47 - Tailoring Content for Different Platforms
00:21:12 - Maximizing Hashtags for Visibility

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub For Hospitality:a...

Ever wondered how a laundry facility transformed a vacation rental business into a booming success? Brian Olson, president of Northwest Vacation Rental Professional association, spills the beans on the unexpected strategy that took his business to new heights. And what's this about a cookie program that led to 30 new homes? 
Find out how these unique tactics are redefining direct booking success and the juicy details on the upcoming conference that's causing a stir in the industry in this episode.
It's really about control. There are customers there. I correct my family who say, 'oh, we're going to stay in our Airbnb.' No, you're not. You're going to stay in a vacation rental. Who you happen to book through everything. It's like you fly a plane that Delta flies. You know, it's not a Delta, Airbnb has become the Kleenex of our generation. - Brian Olson
In this episode, you will be able to:
Maximize direct bookings with proven strategies for vacation rentals.Unlock the secrets to building a thriving vacation rental business.Elevate your vacation rental business through community involvement.Seamlessly transition from OTA reliance to boosting direct bookings.Gain exclusive insights by attending industry conferences for vacation rentals.
My special guest is Brian Olson
Brian Olson, a partner at Beachcomber Vacation Homes in Oregon, and the current president of the Northwest Vacation Rental Professional Association, boasts over 17 years of experience in the vacation rental industry. With a background rooted in hospitality and a comprehensive understanding of the evolution of vacation rentals, Brian offers valuable insights into direct booking strategies, community involvement, and business growth. His substantial growth from managing a single property to overseeing a portfolio of 100 homes showcases his practical knowledge and success in the field, positioning him as an essential resource for vacation rental business owners and managers looking to enhance their direct booking strategies and achieve business success.
Join us for North West Vacation Rental Professionals Annual Conference on April 29 and 30 in Boise, Idaho, USA for a fun event filled with opportunities for vacation rental professionals, rent-by-owners, hospitality staff and affiliate businesses. 
Save your seat and don’t forget to use code SPRING2024 to avail a huge discount for this amazing event.
For more information, check their website: https://www.nwvrp.org/attend-the-2024-conference
Brian’s website: www.beachcombervacationhomes.com
The key moments in this episode are:
00:00:00 - Introduction and Background in Hospitality
00:03:16 - Evolution of the Vacation Rental Industry
00:07:49 - Transition to Direct Bookings
00:08:24 - Community Engagement and Business Influence
00:12:59 - NWVRP Conference and Future Plans
00:14:01 - Importance of Networking and Education at Conferences
00:15:27 - Learning from Industry Insights and Best Practices
00:17:44 - Building Relationships through Unique Initiatives
00:21:08 - Direct Booking Success and Customer Loyalty
00:22:53 - Invitation to Conference and Special Discount 
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at:a...

If you're feeling the frustration of struggling to find a way to build trust with your vacation rental guests, even after offering a great experience, then you are not alone! Many property owners in the vacation rental industry are finding it challenging to establish that trust with their guests, leading to missed opportunities and potentially dissatisfied customers.
You can have this vision and put it all out there. But if you don't take that other perspective of how people are perceiving you and that experience you're providing them, then it doesn't matter how much advertising and direct booking strategy you have. - Brittany Blackman
In this episode, you will be able to:
Discover the essentials of starting a successful vacation rental business.Explore the impact of COVID-19 on the vacation rental industry and learn how to adapt.Master effective strategies for securing direct bookings for your vacation rental property.Uncover the key to building trust and rapport with your vacation rental guests.Realize the benefits of utilizing professional photography to enhance your vacation rental listings.
My special guest in this episode is Brittany Blackman. Brittany Blackman is the owner and founder of Breathe Easy Rentals, possesses extensive expertise in the vacation rental industry, with over a decade of experience. Through her journey from working with a property management company to establishing her own vacation rental business during the challenges of the pandemic, she has garnered valuable insights into the dynamics of building trust with guests. Brittany's emphasis on delivering exceptional guest experiences and her astute attention to detail make her a respected figure in the industry. Her practical experiences and observations provide a compelling perspective on the significance of direct bookings and the pivotal role they play in establishing trust with guests.
Learn more and connect with Brittany:
www.breatheeasyrentals.com
www.facebook.com/breatheeasyrentals
www.instagram.com/breatheeasyrentals
https://www.linkedin.com/in/brittany-blackman-384141216/
The key moments in this episode are:
00:00:00 - Introduction to Breathe Easy Rentals
00:04:39 - Emotional Roller Coaster of Entrepreneurship
00:10:17 - Challenges of Finding Vacation Rentals
00:12:45 - Building Trust Through Direct Bookings
00:13:32 - Importance of Secure Payment Options
00:13:56 - Building Trust with Direct Bookings
00:15:12 - Lack of Trust and Confirmation
00:18:28 - Providing Feedback to Property Owners
00:21:18 - Importance of Articulating the Message
00:26:48 - Direct Booking Success
00:28:22 - Connecting with Brittany Blackman
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
Show notes are available at: https://directbookingsuccess.com/podcast/
Follow Jenn on Instagram:...

Are you ready for a surprising twist?
Imagine running a multi-million-dollar vacation rental business while homeschooling six kids.
Rose Tipka, the CEO of Your Family's Place, not only achieves this but also shares her secrets in a 52-part Instagram series. But here's the real surprise – her direct booking success strategy isn't just about marketing; it's about building relationships.
Want to know how she does it? Stay tuned to uncover how Rose's unconventional approach has redefined direct booking success and how you can apply her strategies to your own vacation rental business.
Life is messy. But I got to tell you, life is messy for everybody. Life is messy for people with one kid. Life is messy for somebody with a bunch of kids that go to regular school. That is the reality for all of us. And for me, choosing to homeschool is because I want my kids to have the freedom of time and opportunity to follow their interests, their passions. - Rose Tipka
In this episode, you will be able to:
Enhance Your Brand Presence with Direct Booking Relationships: Discover powerful strategies to build direct relationships with guests and boost your vacation rental brand.Empower Your Entrepreneurial Journey as a Mother: Uncover effective tips for balancing the demands of motherhood while running a successful vacation rental business.Level Up Your Vacation Rental Management Skills: Master insider tips and tricks for efficient and effective vacation rental management.Elevate Guest Communication Strategies for Hosting Success: Explore expert strategies for communicating with guests to create memorable experiences and secure repeat bookings.Amplify Your Vacation Rental Visibility: Unlock the secrets to maximizing your vacation rental's visibility and attracting more bookings.
My special guest is Rose Tipka
Rose Tipka, CEO of Your Family's Place, and the mind behind Hosting In The Motherhood, brings a wealth of experience to the vacation rental industry. As a homeschooling mom of six children, she manages $3 million worth of vacation rentals in Ohio, situated near Amish Country. With a focus on building direct booking relationships, Rose's expertise extends to guest communication strategies, maximizing vacation rental visibility, and balancing the demands of entrepreneurship with motherhood. Her success in strengthening brand presence and increasing direct bookings makes her a trusted authority in vacation rental management, offering valuable insights for hosts seeking to enhance their direct booking strategy.
Watch Rose on TV: https://fox8.com/on-air/new-day-cleveland/travel-tips-from-a-vacation-rental-expert/
Connect with Rose:
www.yourfamilyspace.com
www.hostinginthemotherhood.com
https://www.instagram.com/yourfamilysplace_
https://www.instagram.com/hostinginthemotherhood


The key moments in this episode are:
00:00:00 - Introduction and Background
00:02:33 - Building Book Direct Relationship
00:05:07 - Memorable Guest Interactions
00:09:57 - Personalized Approach
00:12:08 - Building Credibility
00:14:52 - Building Brand Visibility
00:16:52 - Triangulating Authority
00:18:14 - Homeschooling and Work-Life Harmony
00:24:56 - Direct Booking Success
00:26:05 - Building a Real Business
FREE...