153 episodi

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast Arlen Robinson

    • Economia

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

    Exit Planning for E-commerce Businesses - with Chris Shipferling

    Exit Planning for E-commerce Businesses - with Chris Shipferling

    Marketing Strategies Revealed in this Episode:
    When to start exit planning What items you need to have in place How to determine valuation Ways to increase value Recommended exit planning resources

    • 29 min
    Improve Customer Experience with Handwritten Notes - with David Wachs

    Improve Customer Experience with Handwritten Notes - with David Wachs

    Marketing Strategies Revealed in this Episode:
    Improving the post purchase follow-up and why it’s important How sending a handwritten note can make a difference What to mention in a handwritten note How to track the results of handwritten notes How customer experience personalization will change in the future

    • 28 min
    Using Data Automation to Improve Marketing Strategies - with Will Christensen

    Using Data Automation to Improve Marketing Strategies - with Will Christensen

    Marketing Strategies Revealed in this Episode:
    The main ecommerce marketing tasks that should be automated using data automation ways to automate the creation of drip campaigns and cart abandonment emails and text messages Recommended data automation tools What businesses should do data automation The future of data automation used for ecommerce marketing

    • 29 min
    Strategies for Resolving Ecommerce Cash Flow Issues - with David Koifman

    Strategies for Resolving Ecommerce Cash Flow Issues - with David Koifman

    Marketing Strategies Revealed in this Episode:
    Reasons brands face cash flow issues How cash flow financing works Marketing strategies to prevent cash flow issues Brands that have come back from cash flow issues The do’s and don’ts with crowd financing

    • 25 min
    How to Earn Customer Trust across Multiple Channels - with Steven Kiger

    How to Earn Customer Trust across Multiple Channels - with Steven Kiger

    Marketing Strategies Revealed in this Episode:
    Why establishing customer trust so important these days Methods for gaining trust from your customers and potential customers How to get customers to trust influencers or affiliates who promote your brand Ways to get affiliates and influencers to adhere to your promotional and brand guidelines The best ways to highlight your expertise without coming off as too salesy

    • 25 min
    The Do's and Dont's of SEO and Content Marketing - with Ryan Cote

    The Do's and Dont's of SEO and Content Marketing - with Ryan Cote

    Marketing Strategies Revealed in this Episode:
    How has Search Engine Optimization changed from 2003 Valuable SEO lessons learned while doing client projects The biggest SEO mistakes that ecommerce businesses make Transitioning from traditional advertising to digital marketing Improve your day to day performance with personal development

    • 28 min

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