Ecommerce on Tap by Sourcify and Izba Consulting Ecommerce on Tap by Sourcify and Izba Consulting

Ever wondered what's brewing in the world of e-commerce and how cutting-edge companies are shaping the future of our tastes and shopping habits? Pour yourself a glass, settle in, and let's dive into the latest frothy finds on "Ecommerce On Tap."

🏃‍♂️ Athletic Brewing Takes on Non-Alcoholic Beer Space 🏃‍♀️

Nathan and Aaron brought some fascinating insights to the table in our recent episode, exploring the rise of Athletic Brewing - a trailblazer in the non-alcoholic beer market. Did you know that 80% of their customers also enjoy their alcoholic counterparts? This trend reflects a growing desire for moderation without missing out on the social aspects of beer.

🔍 From Concept to Craft: Athletic's E-commerce Mastery 🔍

Athletic Brewing has tapped into the digital sphere with a robust e-commerce strategy. Their approach to direct engagement and rapid feedback is fermenting a loyal customer base. How do they do it? We unravel their secrets to success and the potential "blue ocean strategy" that's setting them apart.

🌊 Market Leaders Riding the Non-Alcoholic Wave 🌊

Aaron shed light on the potential of non-alcoholic beer and the interest it's garnering from industry giants like Anheuser Busch. And with Athletic Brewing's staggering growth from $2.5 million to a frothy $60 million in just three years, it’s clear they’re onto something special.

👥 The Community Brew - Join the Conversation! 👥

We had so much to share, but now we're eager to hear your thoughts. Give us a shout on Twitter or LinkedIn, and let's keep the conversation flowing!

📌 Don't Miss Out: The Athletic Brewing Phenomenon 📌

If you haven't caught the latest "Ecommerce On Tap" episode yet, you're missing out on a game-changer. Get the full scoop on Athletic Brewing, their innovative brewing method, and how they're redefining the e-commerce space. It's a story of perseverance, reinvention, and just possibly the future of social drinking.

Spotlight Stories in this Issue:

- Walmart’s AI-powered logistics breakthrough

- The underground Starlink market and its global impact

- Triple Whale’s AI invention aimed to boost e-commerce brands

- The compelling history of non-alcoholic beer dating back to prohibition

Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic.

👉 Tune in to explore key insights from the saga of Oura:

- Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success.

- Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy.

- Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service.

📋 3 Key Takeaways:

1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship.

2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes.

3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.

In This Episode:

🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot!

🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products.

🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura.

👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions.

🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'.

🍩 Sweet Insights Beyond Water: Sneak a peek into Krispy Kreme's new operational moves and the wave of at-home ice cream makers reshaping the industry.

Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️

Links:

Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40

Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4

Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595

Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/

Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics

Country club - https://liquiddeath.com/pages/sell-your-soul

Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M

Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever

🚀 Exciting Milestones for Merit Beauty on Today's 'Ecommerce On Tap' Podcast Episode 🌟

On the latest episode of Ecommerce On Tap, my co-host Aaron and I delved into the extraordinary journey of Merit Beauty and its founder Katherine Power. Here's a sneak peek of what we uncorked:

🌱 Clean and minimalistic beauty is not only a trend but a powerful movement, as exemplified by Merit Beauty's philosophy and skyrocketing sales figures.

🎯 Strategic retail partnerships, like Merit Beauty's rapid expansion into Sephora, can be game-changers for growth-minded brands.

💡 The importance of size when it comes to production facilities - a mismatch can lead to quality control issues or lack of attention to your brand.

Tune in to unpack these insights and more, as we toast to the remarkable success of Merit Beauty!

#EcommerceOnTap #MeritBeauty #CleanBeauty #Minimalism #RetailGrowth #BusinessStrategy #Podcast

🎧 Listen to the full episode and follow Ecommerce On Tap for more enlightening discussions about the ecommerce landscape! 🎙️

The latest episode of Ecommerce On Tap is a deep dive into True Classic Tees' astonishing growth and the strategic plays that catapulted them to e-commerce stardom. From overcoming near-bankruptcy to an innovative retail strategy, hosts Nathan and Aaron unpack the decisions and risks that fueled True Classic Tees' success.

In this unmissable episode, we cover:

- The decision-making behind True Classic Tees' inventory and financial management, including their partnership with debt provider Wayflier

- The impact of Ben Aloem's presidency on the company's international expansion and revenue growth

- True Classic’s refined marketing mix comprising comedy, user-generated content, edutainment, and behind-the-scenes insights

- The delicate balance of online and offline presence, as True Classic ventured into physical retail with profitability in focus

- The company's philosophy on customer acquisition and retention, which relies heavily on the power of email and SMS marketing

Key Takeaways for Ecommerce Enthusiasts:

- 🏷️ Simplify Demand Forecasting: Compare goals vs. outcomes and break down forecasting into key components – traffic, conversion, and sales.

- 📈 Adopt a Rigorous Structure: Appoint leaders who can implement a disciplined framework and drive substantial growth. True Classic’s revenue spike under Ben Aloem's leadership is a testament to this.

- 🤝 Retail Strategy Matters: Physical presence isn't just legacy; it's an extension of ecommerce. True Classic Tees shows how focusing on customer experience and profitability can lead to success in retail.

Tune in to uncover how True Classic Tees leveraged a unique blend of strategy, marketing, and customer experience to write their e-commerce success story. And stay tuned for more real-time industry insights and business strategies—only on Ecommerce On Tap.

Welcome to a brand-new episode of The Deep Dive Podcast, where today we're exploring the meteoric rise of Temu, the latest sensation in the e-commerce world that's reshaping the western market. Join us as we delve into how Temu leverages app gamification and discount spinners to enhance user retention and skyrocket its gross merchandise volume.

In this episode, we dissect Temu's innovative business model, which has not only positioned it as Meta's biggest advertiser but also sparked discussions on e-commerce sustainability. We compare the Temu shopping experience with giants like Amazon, analyzing customer demographics and the viability of Temu's approach to captivating the western audience.

Discover how Temu's marketing spend and strategies for e-commerce gamification are setting new standards. We'll also touch on Sourcefice's role in direct farm sales, the impact of series C and D funding on Temu's growth, and how the company maintains a dynamic work environment amidst challenges like founder burnout and counterfeiting issues.

As we look towards the future, we consider the implications of Temu's potential Nasdaq IPO, its navigation through supply chain logistics, and the controversy surrounding the US trade blacklist and forced labor allegations. How does Temu stand up to dollar store competition, and what does its financial engineering reveal about the future of e-commerce?

We'll also dive into the logistics behind lightweight product shipping, the use of regional carriers, and how Temu might be exploiting the section 321 loophole to its advantage in its battle against Amazon competition.

Whether you're an e-commerce enthusiast, a marketing professional, or simply curious about the future of online shopping, this episode offers comprehensive insights into one of the most talked-about companies in the market today. Don't miss our deep dive into Temu's world - where innovation meets sustainability.