522 episodi

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    Avoiding Black Hat Core Web Vitals with Victor Zhitomirsky

    Avoiding Black Hat Core Web Vitals with Victor Zhitomirsky

    With Core Web Vitals prominent in the SEO community dialogue, we wanted to take a moment to dive deep into understanding the issue.  We researched and found a world of caching and optimization tools, and then tripped across and tested one that had somewhat of a contentious discourse in the public square.  We reached out to the author of an article crying “FOUL!”.  Let's learn about the CWV issue and find out about Black Hat Core Web Vitals today on the EDGE. [00:08:04] What is the problem with WordPress sites? [00:11:14] Google has a history of trying to help people recognize the speed problem [00:14:29] The difference between PSI scores and Core Web Vitals  [00:18:58] Google understands that the time of the hand-coded websites is finished and we're in the era of bloat [00:23:31] It's simple: You have to make sure that JavaScript is not render-blocking [00:26:19] What about shared hosting applications and platforms? [00:30:48] The new world of caching tools in the battle for speed [00:31:50] Field Data and Lab Data [00:35:34] A New Solution: Nitropack?[00:38:35] Of course your site will be lighter if you remove ALL JavaScript![00:44:13] Nitropack's Response [00:45:53] Be prepared for a penalty from Google, because you're cheating.

    • 52 min
    News from the EDGE | Week of 10.25.2021

    News from the EDGE | Week of 10.25.2021

    It was an all-skate for Google topics this week on the EDGE.  The EDGE team covered articles from Search Engine Land and Search Engine Journal with a sidebar regarding Shaquille O’Neal’s appearance without podium on a Formula 1 race (serious squirrel chasing). Dive into the potential serious connotations of alleged ad throttling from Google related to AMP.  Find about this and Mordy’s helpful tips on how to pace one’s own liquid intake on this episode of the EDGE.   [00:04:00] Up and down, up and down- More Volatile search results this year [00:09:51] Quality Rater Guidelines add 5 new important updates [00:24:06] Could there be Corruption and Anti-trust at Google?

    • 37 min
    News from the EDGE | Week of 10.18.2021

    News from the EDGE | Week of 10.18.2021

    Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  Also covered in our episode this week is the low performance of WordPress in Core Web Vitals and Google’s podcast knowledge panels discoveries!  Yup - we’re in there.  Have a seat around the campfire and listen in. [00:03:55] WordPress Proposes Team to Improve Core Web Vitals [00:13:16] Podcast knowledge panels go live in Google Search [00:17:38] Google rolling out continuous scroll on mobile

    • 27 min
    News from the EDGE | Week of 10.04.2021

    News from the EDGE | Week of 10.04.2021

    Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM’s the word at Google’s SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, deeper search experience to its users. 

    • 32 min
    452 | News from the EDGE | Week of 09.27.2021

    452 | News from the EDGE | Week of 09.27.2021

    George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query [00:20:44] TikTok and Instagram might get indexed by Google News from Search Engine Land [00:28:05] SMX Next: November 20-22nd, 2021 [00:31:12] Search Engine Land Award for Diversity and Inclusion in Search Marketing  

    • 33 min
    450 | News from the EDGE | Week of 9.20.2021

    450 | News from the EDGE | Week of 9.20.2021

    Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week.  We’re talking Title tags yet again, but there’s much more in this episode.  450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is…. [00:19:45] Are your website redirects a ranking factor? [00:27:02] What should you be aware of for eCommerce websites into next year?

    • 45 min

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