29 min
ENGINE In Conversation With: Ellie Wilcox (Next) on Brands' Best Friends ENGINE Presents
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- Marketing
The influencer is dead. Long live... the influencer?
Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever.
Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer, and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.
The influencer is dead. Long live... the influencer?
Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever.
Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer, and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.
29 min