32 min

Ep. 104: Starting and growing a F&B franchise in China with Tony Leong China Business Cast

    • Economia

When traveling abroad we all have noticed that big F&B chains offer different dishes and services then at home. How comes and what are the challenges for F&B franchisees to localize in new markets and especially in China. In today´s episode, we spoke with Tony Leong from Marché Movenpick about the processes and challenges he faced when he opened the first flagship store in Shenzhen, how he found the right team and marketing partners and why sometimes it is better to skip companies SOP´s when entering the Chinese market. Tune in to learn more about starting and growing an F&B franchise in China.

When traveling abroad we all have noticed that big F&B chains offer different dishes and services then at home. How comes and what are the challenges for F&B franchisees to localize in new markets and especially in China. In today´s episode, we spoke with Tony Leong from Marché Movenpick about the processes and challenges he faced when he opened the first flagship store in Shenzhen, how he found the right team and marketing partners and why sometimes it is better to skip companies SOP´s when entering the Chinese market. Tune in to learn more about starting and growing an F&B franchise in China.

32 min

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