EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyer's Attention w/ Andre Piazza The Alignment Podcast

This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.
In our conversation we discuss:
Why modern buyers aren’t giving your sales reps their attention
Product marketing’s role in the effort to align Sales and Marketing
How product marketing can help sales reps deliver personalized content and messaging to different customer personas throughout the buying experience
Additional Resources:
ProductTank Austin meetup
Octanage podcast (in Portuguese)
Engage with Andre on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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