1h 44 min
Episode 2 (actually s 6 ep 2): Living Digitally In Wine Country MAD (Marketing And Design) Nights
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- Economia
This podcast episode was recorded at our 2nd event in our 6th season. It was recorded back in February 2018 at a MAD Nights event that took place in a craft brewery. How cool is that!
In this episode we talk to Allison M. Markin. With more than two decades of experience in communications, and one of the early adopters of social and digital media, Allison has the attention of over 30,000 followers on her various social media channels to hear latest thoughts on social media, food and libations, and travel.
As a social media marketing consultant and through her company All She Wrote, Allison has helped grow many wineries, distilleries, restaurants and craft breweries in the Okanagan Valley amd Britich Columbia. Her work has garnered accolades as the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, and an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.
We talked about Allison's career in marketing and communications, and what it's been like building her career and her business in Penticton, BC. We touched on some of her wins and losses both with the events and key initiatives she's spearheaded and her client work. We also dug into what's got her excited in the business of marketing and communications today which led to a very interesting conversation on social media influencers and "micro" influencers that you have to check out!
This podcast episode was recorded at our 2nd event in our 6th season. It was recorded back in February 2018 at a MAD Nights event that took place in a craft brewery. How cool is that!
In this episode we talk to Allison M. Markin. With more than two decades of experience in communications, and one of the early adopters of social and digital media, Allison has the attention of over 30,000 followers on her various social media channels to hear latest thoughts on social media, food and libations, and travel.
As a social media marketing consultant and through her company All She Wrote, Allison has helped grow many wineries, distilleries, restaurants and craft breweries in the Okanagan Valley amd Britich Columbia. Her work has garnered accolades as the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, and an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.
We talked about Allison's career in marketing and communications, and what it's been like building her career and her business in Penticton, BC. We touched on some of her wins and losses both with the events and key initiatives she's spearheaded and her client work. We also dug into what's got her excited in the business of marketing and communications today which led to a very interesting conversation on social media influencers and "micro" influencers that you have to check out!
1h 44 min