Episode #27 Why you need to define a profitable target market and offer to solve their key problem Perry Mardon's Evolve Show

Building a profitable business whilst working less requires a few key strategies to be implemented. These strategies will form the heart of your marketing to position you as an expert in your chosen field and bring you the kind of client who will make you more money.
The first of these is to build a scalable business model. By this we mean one in which you don’t trade time for money (there are only so many hours in a day!) on a one to one basis but where you can share your expertise more widely.
The second of these is to identify a high value target market who are in need of what you offer. Figure out what their key problem is and how you can solve it. If you focus ALL of your marketing on offering to solve that problem, you will be perceived as the expert rather than a generalist. What’s more, your target market will tune into your marketing messages and come to you for help.
In today’s show, we discuss these points with Steve, a Qigong expert who is looking to scale up his business. With real life examples, you will learn:
That many people have problems because they haven’t followed their calling - and if you offer to help them when they reach crisis point, you can make a huge difference
That you need to build a scalable business model - one where people aren’t wholly reliant on your personal service
That you need to identify your high value target market - your ‘A’ clients who will make you money, and focus purely on these people
That even if you have lots of product offerings, you should focus your marketing messaging on the one that helps solve a particular problem for your target market
That if your marketing is too general or contains too many message, people just won’t see it