Episode 54: The Un-Brand Method Chatting with Copywriters

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. Show Notes:The dangers of using "guru" swipe copyHow frameworks and formulas can hurt your brand"What is my why?""What's missing from my market?""What can I do to make an impact?"The benefit of using a sounding board to discover your whyWhen you understand your "who", you can better determine "who you want to be".Immerse yourself in your market -- Become Your Audience.The down...