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In the latest episode of the Skift Meetings Podcast, we take a deep dive into event tech based on the findings of the Skift Meetings Event Tech Almanac 2024. We explore the significant transformations the event tech sector has undergone and discuss the evolving demands on event tech and the latest solutions on offer.
Major Industry Shifts
The pivot to virtual event platforms during the pandemic marked a turning point for the industry. Companies like Hopin experienced meteoric rises but faced challenges that led to a decline and eventual sale of assets. Meanwhile, stalwarts like Cvent have shown resilience, maintaining their footholds amid fluctuating market dynamics.
Recent movements, such as Webex's decision to stop marketing products to planners, highlight the sector's ongoing realignments. These changes underscore the industry's volatility and the necessity for adaptability among leading players.
Platform Evolution
This year’s Event Tech Almanac focuses on a curated list of 85 key platforms across twelve different types. The concentrated analysis provides insights into essential features like integration capabilities and complex pricing models. The report also emphasizes the critical need for robust data security and transparent pricing structures. These elements reflect the sector's response to demands for greater clarity and accountability in service offerings.
Data Security and Ownership Concerns
Data security is more important than ever in event technology. The almanac’s findings strongly emphasize robust data protection measures, a response to the growing concerns about data privacy across digital platforms.
Data ownership models among different providers are crucial considerations for planners concerned with data sovereignty and security. Shared versus exclusive data rights have clear implications with potential risks and benefits.
Future Trends and AI Integration
Looking ahead, the integration of artificial intelligence stands out as a promising development within event technology. AI is set to play a significant role in refining user engagement and simplifying complex operational processes through automation and predictive analytics. AI will undoubtedly be leveraged to enhance event planning and execution, potentially transforming the landscape of event tech by making platforms more intuitive and responsive.
Conclusion
The Skift Meetings Event Tech Almanac 2024 is an essential resource for understanding the complexities and dynamic nature of the event technology sector. Available for free download, it offers a wealth of information and strategic guidance crucial for navigating the evolving market.

Ronny Coombs, a graduate of George Mason University, is exhibits manager for the American Society of Nephrology (ASN). Her main focus is Kidney Week, a medical conference that attracts 14,000 attendees and, on average, 170 to 200 exhibitors annually.
Pandemic Pivot
During the Covid shutdown, the ASN didn't cancel its events, just the in-person component. “Doctors still need their education and research was still happening. We had our first virtual event in November of 2020, which was difficult in another way. We were trying to learn how to suddenly become a technology expert and a user experience designer and all these other things that I had never had to do before. We really lucked out. I mean, our event went off really well,” said Coombs. “It was just a whole other different kind of difficult, it was a rough couple of years for everybody in our industry.”
Impact of Visa Issues
Historically, 40% of Kidney Week attendees are international. At present, that number is in the high 30%. Coombs says this is a result of visa issues. “The wait times right now are prohibitive. People can't get here,” she says.
No Replacement for In-Person Events
Doctors could attend virtual events during the pandemic and get their certifications. “But we found attendance at the virtual sessions was really low, whereas in person, we have rooms overflowing,” she says.
AI is the Future
“If you look at where we were as a society 60 years ago versus today and what that will look like over the next 20 or 30 years, the growth that'll happen, I think it's fun to watch, and I am excited to be a part of it,” she says. “I've enjoyed specifically the impact that AI has had on our industry, and me as well.”
She uses it to help her with creative blocks. “AI is not going to replace us, but it is a really good space for inspiration, and that's how I typically use it,” she said.
Sustainability
Coombs witnessed the focus on sustainability slowing during the pandemic, but she is heartened by the recent shift back. “It's super important to me, in both my personal and professional life, that I'm being cognizant of the health of our planet,” she said.
The Taylor Swift Effect
Coombs has been a Swiftie since she was 15 years old. “I admire her tenacity so much. Her refusal to accept being shut down or being told this is the way that things are going to be. She's such a strong, willful individual, and she just doesn't allow herself to be muted. I've taken that a lot into my life in moments where I may have stayed quiet or allowed someone else to make a decision for me,” she explained. Swift’s ability to make her fans special is something Coombs emulates in the events she plans and in her relationships.
Importance of Mentors
While a student at George Mason, Vicki Johnson of Vicki Johnson & Associates, which has since been acquired by Cypress Planning Group, was a guest speaker. At the end of her talk, Johnson shared her business card to continue the conversation. Coombs took advantage of the offer, and Johnson became her mentor, helping her land her first job in the industry.

In this special bonus episode of The Skift Meetings Podcast, Skift CEO Rafat Ali is joined by Skift Meetings Executive Editor Andrea Doyle and Head of Events Programming Brian Quinn to discuss the current state of conferences. 
Prompted by Ali’s LinkedIn post critiquing the lack of thoughtful programming, attendee experience, and speaker support at conferences, the panel explores the importance of content in driving successful events. They emphasize that while logistics and technology have improved, the core issue remains the quality of on-stage programming.
Ali and the team highlight the need for event organizers to prioritize speaker experience and content curation, noting that effective conferences should focus on delivering valuable insights and fostering networking opportunities. They also discuss the role of experiential elements and the necessity of creating an engaging atmosphere to make conferences more appealing and beneficial for attendees. The trio wraps up the conversation with reflections on the evolving events landscape and the continuous need for innovation and thoughtful execution in conference planning.

Helen Bassett is senior vice president of Live and Events for Dow Jones and The Wall Street Journal.
Working hand-in-hand with the Wall Street Journal’s newsroom helps Bassett and her team identify what, and who, are making the biggest waves regarding how we live, work, and play. 
We discussed the upcoming the sixth iteration of the Future of Everything Festival, an event where industries, innovators, and ideas intersect. It's three days of concurrent sessions and experiences happening on multiple stages, with this year's focus on key issues around mobility, artificial intelligence, equality, and sustainability.

Right Place at the Right Time
When she set out on her career path, Bassett wasn’t familiar with the world of business events. Her first stop was a marketing role at one of the UK’s leading radio stations where she learned the value of events and their power in connecting audiences. 
Then it was off to Sydney where she took a short hiatus from the media industry, working at more consumer-facing brands and not-for-profits.
An opportunity to head up the events team at Dow Jones and The Wall Street Journal had her packing her bags and moving to New York City, where she resides today. 
Sustainability
With a focus on making less of an impact on the environment, creating set pieces for the festival made from sustainable materials that are then donated is important. For example, last year’s stage backdrop is now a sunshade for a community garden in Brooklyn. In addition, the stage iself is part of the garden as well. 
Inspiration
The Cannes Lions International Festival of Creativity is an event that inspires Bassett. “There are so many brands there activating and telling their story experientially in different ways. And I think it's so interesting to see what other businesses think is cutting edge and how they tell their story,” she says. 
Many event planners attend the Future of Everything Festival for inspiration. From its design to its thought leaders, many call it a journey of transformation. 

Timothy Glanzer, CMP, is the founder and CEO of Elevated Meeting Solutions. A former banker, he spent three decades working in various MGM Resorts International properties in Las Vegas before founding his company.
A full-service meetings and events company, Elevated helps with sourcing and planning gatherings for as few as 25 to around 180,000 who gather in Las Vegas for CES, the world’s largest tech event.

Las Vegas as an Events Destination
Based in Las Vegas, Glanzer has watched the city grow into a sports and entertainment capital, including being the main stage for Super Bowl LVIII, the city's first time of hosting. This came months after the city hosted it's F1 event, with Glanzer and his team producing an experience for 650 VIPs during F1 last year in Las Vegas. 

Wellness a Must-Have
Self-care is not something Glanzer takes for granted. Wellness must be a priority, not a side conversation, he says. His company has created the Elevated Wellness platform which is a 360-degree immersion of the senses designed to provide a healthy meeting environment. 
Glanzer Leads by Example
When Glanzer brings on a new team member, he stresses the three Vs — your voice, vision, and value. “There's no greater asset than your team and you really have to put in the effort and it takes time and you have to prioritize your time around them,” he says. 
Being Accountable  
Glanzer has both a personal and professional advisory board from all walks of life. He reaches out to his professional advisory board all the time on any type of decision regarding Elevated. Another advisory board helps him in his personal life.
Glanzer has a long tenure of involvement in the meetings and events community where he has been a CMP since 2000. He currently sits on the EIC CMP Governance Committee as Past Chair, is part of the SITE Mountain West Chapter Events Committee, and is active in the UNLV Hotel School Mentor program.

Bonnie Grant is the executive director of PHL Life Sciences, a division of the Philadelphia Convention and Visitors Bureau (PHLCVB). She is proud of her work in helping Philadelphia generate economic impact and employment opportunities. Her role involves sales and supporting associations in planning their meetings, including site visits and media strategies. She is passionate about connecting the life sciences and hospitality in her hometown.
Grant began her career in higher education as a public relations professional, where she helped recruit students and position educational institutions. She then moved on to work under two mayors for the city of Philadelphia, where she was responsible for special events, festivals, and parades. She also worked for the Philadelphia Eagles, running community initiatives and events for a few years. Eventually, she joined the Philadelphia Convention and Visitors Bureau, specifically for their Business Development Division for PHL Life Sciences. Her role there is to market the city as a destination for life sciences meetings.
Life Sciences' Unique Challenges
While life sciences is a popular sector for destination marketing organizations to focus on, Philadelphia has taken it up a notch by creating a separate division complete with an advisory board. PHL Life Sciences not only promotes the city as a meeting destination but also highlights the advances of the local life sciences community.
The scope of life sciences is broad, as is the range of associations that run meetings in the city. From citywide conferences led by professional teams of planners to smaller meetings run by volunteers or assistants, PHL Life Sciences is there to help.
Unique Destination Opportunities
Grant enjoys bridging life sciences and hospitality and seeks more opportunities to showcase the city's assets to attendees and leadership. Where possible, she pushes for dedicated sessions to explore the destination's offerings.
One of many venues she invites attendees to explore is the Barnes, a museum and education space that houses the impressive collection of impressionist art collected by Dr. Albert C. Barnes. Dr. Barnes co-invented the antiseptic Argyrol and later became an art collector and sponsored artist William Glackens to purchase art in Europe.
Looking to the Future
Grant is confident that Philadelphia will remain a premier destination for life science meetings and events. She will continue actively looking for ways to streamline the RFP and destination selection processes. PHL Life Sciences is focused on connecting local resources with scientific minds and removing logistical challenges so that meetings and events in Philadephia can be memorable experiences.