100 episodi

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

Everyone Hates Marketers Everyone Hates Marketers

    • Marketing

Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.

    Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)

    Why Marketing Agencies Mostly Suck At Marketing Themselves (And How To Fix It)

    Are you brilliant at marketing for your clients but fail at marketing your own agency?
    It’s not uncommon for agencies, or any business for that matter, to struggle to market themselves, whether it’s through fear of cold calling, a reliance on recommendations or something else.
    In this episode I talk to Dan Englander, the CEO Sales Schema, a lead generation company for boutique marketing agencies.
    You’ll learn practical steps towards marketing your agency and discover that it’s not as scary as you might think. Plus Dan gives us his thoughts on what marketers should learn today that will help them in the next 5, 10, and 20 years.
    We covered:

    Looking beyond referrals and going after sales
    What the hell are cobblers children are and what do they have to do with marketing?
    How agencies can resolve the problem of their own marketing
    Recognizing clients that are no longer a good fit for your agency and how to deal with that
    The importance of doing your homework before pitching to a new client
    Being proactive in your own marketing
    Turning case studies into a story 
    Using live digital placements to your advantage 
    How to tell a story that will get you noticed

    Resources:

    Sales Schema
    Breakthrough Advertising by Eugene M. Schwartz
    The Challenger Sale by Matthew Dixon and Brent Adamson
    Zero to One by Peter Thiel
    The Digital Agency Growth Podcast
    Drew McClellan

    • 45 min
    [Replay] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising

    [Replay] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising

    If you’ve ever wondered how to grow your business when nobody has an idea who you are, this episode is for you.
    Here’s the thing: I know what it’s like to start a business and have to market yourself on a small budget.
    What steps do you take when you don’t have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today’s episode.
     
    We covered:

    Why Ryan really writes all of his emails in lowercase
    The truth about customer profiles (and why your ideal client doesn’t exist)
    How to develop a gut feeling about your potential customers
    Why writing daily can help you discover your biggest strengths
    What happens when you look at what your competitors aren’t doing
    Why your mindset matters when it comes to getting more done
    How to become a better marketer by creating

    Resources:

    How to Validate Your Business Idea in 3 Steps (The Right Way)
    How to Build a Growth Marketing Team (The Non-Sleazy Way)
    Fomo: Social Proof Marketing Platform
    @RyanCKulp on Twitter
    @usefomo on Twitter
    RyanCKulp.com: Ryan’s website and blog
    All Marketers are Liars by Seth Godin
    Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
    Linchpin: Are You Indispensable? By Seth Godin

    How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)

    How I'm Navigating the Unknown as a Marketer and Human Being (A F*ck-You-COVID-19 Special With Thoughts, Advice, & Resources)

    In this episode, I'm sharing how I'm dealing with the ongoing crisis as a human being and as a marketer, how you can do the same, and resources to help along the way.
    Send your questions via email to louis@everyonehatesmarketers.com or WhatsApp me +353 87 242 9649 and I'll answer in another episode.
    Free office hours:

    If you feel overwhelmed right now and just want to talk to someone, book a call with me: https://calendly.com/louis-slices/30min or WhatsApp me +353 87 242 9649
    If you're struggling to know what to focus on next as a marketer/freelancer/business owner and what marketing strategy to adopt, book a call with me: https://calendly.com/louis-slices/30min or WhatsApp me +353 87 242 9649

    • 34 min
    Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)

    Nail Your Product Launch in 3 Steps (No Matter How Small Your Business)

    Are you on the verge of launching your product but unsure about your go-to-market strategy?
    After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at Hubspot. It was well worth the wait.
    In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.
    We covered:

    Why some companies struggle to get noticed
    How to launch a product with little or no money
    Properly identifying your Beta group before you go to market
    Why product marketing goes beyond marketing
    Letting go of the fear surrounding your product
    The importance of content creation
    How sharing the same beliefs as your market is so important
    Why category creation may not be beneficial
    What marketers should learn to prepare themselves for the future
    Breaking down your launch strategy into a few basic essentials

    Resources:

    The Growth Show
    HubSpot
    Basecamp
    SaaStr
    Product Led Growth Conference
    Reforge
    Animalz
    GrowthTLDR
    Product Hunt
    Drift 
    Kieran Flanagan Episode
    Brian Balfour Episode

    How to Build Relationships with Influencers (& Get Your Brand Known)

    How to Build Relationships with Influencers (& Get Your Brand Known)

    Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget. My guest today will teach you how to get your brand name out there by building relationships with influential individuals.
    Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and Outsource School. In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people. 
    We covered:

    Why it is important to connect with influential people
    Why influencer marketing is not a new concept at all
    Why most people struggle with reaching out to people
    How to get yourself on other people’s podcasts
    How to manage your network and relationships by outsourcing
    How to propose “content swap” to potential partners
    The biggest mistake people made in content partnerships
    What Nathan thinks marketers should learn in 5, 10, 50 years

    Resources:

    FreeeUp
    OutsourceSchool
    OutsourceSchool Facebook
    Gary Vee
    Russel Brunson
    Clickfunnel
    Finding Social Media Influencers The No-BS Way in 7 Steps with Tyler Farnsworth
    How to Build an Influencer Program That Actually Works with Melinda Byerley 
    Pipedrive
    Mail merge
    Outsourcing and Scaling with Nathan Hirsch
    Skubana
    The E-Myth Revisited by Michael E. Gerber
    Funnel Hacking Live
    Prosper Show
    Built to Last by Jim Collins
    Nathan’s Twitter

    Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)

    Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)

    Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions.
    Today we have Lianna Patch, expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.
    We covered:

    Is there any industry that’s too serious for humor?
    How to convince your clients to use humor
    How to research your customer’s sense of humor?
    How to make sure that the humor isn’t “off-brand”
    How to create a joke from customer reviews
    The improv’ frameworks you can use to produce humor on your copy
    How to codify humor in your company
    How to use humor in “high-tension” moment in the customer journey
    Why humor can increase trust
    What Lianna thinks marketers should learn in 5, 10, 50 years

    Resources:

    Learn Inbound
    Cards Against Humanity
    Michael Scott’s improv skit (The Office)
    Klaviyo
    Punchline Conversion Copywriting
    SNAP Copy

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