Food and Beverage Insights: Tonics, Elixirs and Shots, Oh My Food & Beverage Insights by Beverage Experts at Imbibe

At Imbibe, we talk a lot about plant-based, but we're usually talking about the alt-milk that will follow in oat's footsteps. Today, we wanted to present an emerging sector, that we're designating the other kind of plant-based - apple cider vinegar and juice based drinks that exist to make consumers feel better. Though many of these products are premium and may have a higher than average price tag, we predict that more mainstream brands will be talking about their super-tonics, super-herbs and super-elixirs in the coming years. Shout out to brands who didn't make it into this episode (we see you): Herbert Sparkling Phytotonics, Proper Wild, Ethan's, Yerbary and Favor Shots. Email us at thedrinktank@imbibeinc.com or visit us at www.imbibeinc.com to learn more about how we can make your beverage pop in the marketplace.