Frugal SEO: Website Traffic on a Budget Nicolás Forero

In this episode, we will discuss the reasons why your site may not be showing itself in Google search in 2020.

Here's a list of multiple common issues and most importantly, ways to fix this.

As a game studio or developer you have experienced the joys of waking up in the morning, having a brainstorming session with your teammates, and then working the entire day on games that will hopefully turn so successful that you won’t have to drink two, but one cup of coffee each day.

In my relatively short SEO career, I have found that while creative industries have the most interesting people out there, they usually ignore more technical activities such as statistics, AdWords advertisement, and SEO.

This creativity allows them to reach places that were not even there before, but also make them follow a path of uncertainty. A path where they think everything will create will be considered as “awesome” by the masses.

I do not know about you, but I have always thought that uncertainty should be reduced as much as possible.

That is why I strongly believe all videogame publishers should perform three different actions whenever they even considered the creation of a new product:


Market research to validate if the game will be viable
Set up the future SEO strategy to guarantee a steady increase in the number of people who engage and buy our games
Run extensive social media organically and paid campaigns to connect with your target audience

From my experience, I can personally help you with the second and third bullet points as I have participated in such stages. But on this occasion, I will focus on SEO for console or PC gaming companies.

This short guide is tailored specifically for the gaming industry. This means that my suggestions and examples will be focused on big and small game studios who want to bring more exposure to their games.

For a more general look on optimization, visit my SEO guide for beginners.



IMPORTANT RESOURCES

💌 Receive my free e-book that teaches you 5 free traffic sources⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

📱  My Instagram account where you can DM me any doubt or set up a discovery call

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The reason why local SEO matters for web designers, is because it allows you to reach a bigger audience, get more leads, and close more design projects that can help you and your studio to grow. It is as simple as that.

But here is the problem you know face:


How do the laws of web design and local SEO relate to each other?
What should you focus on?
How do you even apply all these?

In today’s article, you will learn how you can implement the basics of local SEO to be ahead of most design companies in your area.

While the results may vary, I do consider the process to be relatively easy compared to other industries as website designers and design studios tend to neglect more technical tasks such as search engine optimization and local SEO.

IMPORTANT RESOURCES

💌 Receive my free e-book that teaches you 5 free traffic sources⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

📱  My Instagram account where you can DM me any doubt or set up a discovery call

📝 A complete article on why local SEO matters for web designers.

How many affiliate links per page is one of the most important, yet underrated questions there are on the internet? If chosen incorrectly, it can pretty much bring you awful results.

Don't want awful results? Tune in to this episode and learn the right way to do it.

IMPORTANT RESOURCES

💌 Receive my free e-book that teaches you 5 free traffic sources⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

📱  My Instagram account where you can DM me any doubt or set up a discovery call

📝 An article that talks about HOW MANY keywords you should add per page

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The keyword golden ratio is a formula that allows you to find long-tail keywords with fast and easy ranking potential.

It doesn’t matter if you are a freelance writer struggling to get traffic, a consultant who barely knows how to manipulate WordPress or an experienced blogger who has a broad idea of how internet marketing works.

The keyword golden ratio from Doug Cunnington can bring great benefit for you and your business in ways that defy search engine “rules”.

While I do think Doug’s claim that you can rank in 24 hours targets an audience of frustrated website owners who just want to see their numbers increase in a short amount of time, it is true that you can experience great success as long as you pair it with keyword research concepts I will explain to you as the article goes on

IMPORTANT RESOURCES

⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣💌 Receive my free e-book that teaches you 5 free traffic sources⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

📱  My Instagram account where you can DM me any doubt or set up a discovery call

🛠️ List of recommended keyword research tools

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Getting exposure to a podcast can be hard. As someone who works as an SEO freelancer runs multiple websites and owns one of the best website growth podcasts (see here), analyzing different exposure methods was one of my first tasks.

While doing this, I came across the following question: how to add podcast transcripts to the website for SEO?

This was an interesting question to find online for two:


People were not asking if transcripts worked for SEO, they were pretty much confirming it through the question
Searches had a website, which surprised me as even with affordable hosting options like these ones people tend to ignore the creation of a website

In this episode, you will learn about the right way of adding transcripts, how to take full advance of it and find out about 5 different tools you can use to add podcast transcripts to your website to boost its chances of showing up in the search engine results.

Resources

⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣💌 Receive my free e-book that teaches you 5 free traffic sources⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣

📱  My Instagram account where you can DM me any doubt or set up a discovery call

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