Instagram Stories has become its very own breakout marketing tool thanks to the accessibility and easy engagement it creates for businesses working on Instagram. This is why the platform has become so important in creating brand engagement not only for popular personalities and individuals, but also for businesses. Jamie Wolfer and Heather Loree Fier talk about the who, what, when, where, and why of sharing free content to build a community of raving fans. Jamie shares tactical tips about how to make videos that your audience will engage with. Making sure you're not being left behind on the IG Story curve!