HeyPressGo James Hayward

In this week’s show, we jump into the subject around content marketing with a focus on local content marketing with some ideas to help out a local business with building traffic and online engagement with their business. 


Last week we chatted about smashing the key objectives for your website which cover the four areas you need to focus on which can help with setting up your content marketing.


This week we do a kick recap of the objectives of your website, we discuss some ways to help you work out who you need to be targeting you content marketing towards, we discuss the key areas of the buyers cycle online and put together a 6 question strategy plan to help you formulate and create a content marketing strategy for your website. 


Resources Mentioned


Hubspot Personas for working out your ideal customers


Story Chief Content marketing management system 


Contact Us


If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website. 


Please feel free to reach out at our website heypressgo.com and the usual social media channels.


Facebook Instagram Twitter Linkedin

Subscribe to our podcast on your favourite player, and leave a rating or review to how we are going. 


Subscribe on ItunesSubscribe on Spotify Subscribe on TuneInSubscribe on StitcherSubscribe on Google Podcasts 

In this week’s show, we are going to take a look at four key objectives for you need to be considering to get your visitors and customers moving towards purchasing and making direct enquiries with your business.


Four Key Objectives we discuss are;


Purchase ObjectivesEnquiry ObjectivesConnection ObjectivesValue Objectives (free stuff)

Last week we chatted with Beckie Lee about content writing and how to work with a content writer for your website.


Contact Us


If you have any questions or need some guidance on setting up a website, finding a Sydney website designer or any other topics relating to your small business website. 






Please feel free to reach out at our website heypressgo.com and the usual social media channels.






Facebook Instagram Twitter Linkedin





Please feel free to subscribe to our podcast on your favourite player, and leave a rating or review to how we are going. 






Subscribe on ItunesSubscribe on Spotify Subscribe on TuneInSubscribe on StitcherSubscribe on Google Podcasts 

Listener Question Segment


We would like to invite you to help contribute to our podcast by submitting a question for a Listener Question of the Week edition of The HeypressGo Podcast. All you have to do is go to http://heypressgo.com/QA and record a question (under 3 minutes or less) that could be featured on an upcoming episode.

In this episode I’m talking with Beckie Lee from Jazzywords all about content writers and copywriters and ways in which business owners can work with a content writer to help them produce content for their website.  


With this episode aimed at small business owners and their websites we cover a range of topics and questions around content writers from the difference between a content writer and copywriter, how to find and work with a content writer, how much it costs to engage and work with content writer, things to expect and prepare to work with a content writer, plus so much more. 


If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @heypressgo


Haven’t left a review yet? All you have to do is go to http://heypressgo.com/itunes, and thanks for your support of this show!


In this episode you’ll hear about 


Are content writers the same as copywriter writers?Common mistakes business owners are making when it comes to website copyTips and ideas to prepare for working with content writer. Are all content writer the same or do they have specialities and certain styles of writingHow should a business owner seek to find a copywriter that is the right fit for their business? How do content writer charge for their services? Upfront, Payment options, monthly retainers.What is the typical price range for copywriting services

For full show notes and links, visit: http://heypressgo.com/podcast

Manage the Crisis with level head and keep your customer informed. Your website is the perfect tool to help manage the crisis.


When a crisis strikes do you have a plan in place and how will your small business website help you with managing the Crisis. In this show we change our planned schedule to help supply you with some ideas on how you can use your website to support your business. We look at few helpful things to consider to do on your site, plus arm you with some strategy ideas to get you through the rough periods.


Special Offers


Product Highlight Story Chief

Other Resources


Pymble Vet Clinic Update PageFitness Box Update Page

Step back and get your email marketing under control.


Today we take a look at your email marketing and what types of emails you can be using to drive traffic and leverage your website strategy, plus we dive in at take a look at 10 questions you need to answer before you think you are ready to send your first email campaign for your small business marketing.


Expertise Level: Beginner

Four simple things you can start doing today to improve your own social media position which will eventually lead to better engagement and traffic to your website


In this episode we dive in a take a look at Mike who really needs to refine his own social standings among friends. We identify 4 key things that your business could be doing with it own social media to make it tick better.


Plus we answer and questions should you be advertising or paying for ads on Social Media.


Resources Mentioned:


Socialmediaexaminer.comHubspot Social Media