In Clear Focus Bigeye

IN CLEAR FOCUS: Our guest this week is Cody Schneider, the co-founder and CEO of Swell AI. Cody discusses how AI is revolutionizing content creation and marketing and explains how Swell AI's platform automates workflows, repurposes content, and streamlines distribution. Cody believes businesses must become media companies, using interviews and AI tools to build trust and drive discovery, and shares examples of brands implementing this approach. We also preview some upcoming Swell AI features.

IN CLEAR FOCUS: Guest Dr. Anastasia Kārkliņa Gabriel is the author of "Cultural Intelligence for Marketers." Anastasia shares her insights on building inclusive marketing strategies through "the four Cs" of cultural intelligence: culture, communication, critical consciousness, and community. We discuss moving from performative to genuine inclusivity, examining DTC brand Billie and Dove's "Real Beauty" campaigns. Save 25% on Anastasia's book at KoganPage.com by entering code BIGEYE25 at checkout.

IN CLEAR FOCUS: Guests Nicole Munsey and Dana Keilman, co-founders of consumer insights consultancy Morning Light Strategy, discuss the largely untapped potential of the 50-plus market, which they characterize as “The NextGen Consumer.” Debunking common myths and misconceptions about this audience, Dana and Nicole explain how their research identifies extended ecosystems of family decision-makers, the relevance of emerging trends such as AgeTech, and their new partnership with AARP.

IN CLEAR FOCUS: Guest Pat LaCroix discusses his career in advertising and the transition to brand-side roles with CVS Health and Bose. Today, Pat is the EVP of Strategic Partnerships at Seekr Technologies, an AI company that offers content evaluation solutions. Pat discusses how Seekr's AI platform analyzes brand safety and suitability for advertisers and, in this election year, explains Seekr's unique 'civility' score. Pat provides unique insights at the intersection of AI and marketing. 
 

IN CLEAR FOCUS: Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new sustainable product, the LumiCup, and offers advice for professionals looking to make an impact aligned with their interests and beliefs.

IN CLEAR FOCUS: Matt Bourn and Sebastian Munden, authors of the new book, "Sustainable Advertising," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners' sustainability efforts. Listeners save 25 percent when ordering directly from KoganPage.com - use code BIGEYE25 at checkout.