6 episodi

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market.

This material forms part of the course B322 Investigating entrepreneurial opportunities

Investigating Entrepreneurial Opportunities - Audio The Open University

    • Corsi

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market.

This material forms part of the course B322 Investigating entrepreneurial opportunities

    Why study entrepreneurship?

    Why study entrepreneurship?

    Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment.

    • 5 min
    Developing a new idea

    Developing a new idea

    Julian discuses developing his electronic notice board idea works.

    • 8 min
    An idea - managing risks

    An idea - managing risks

    Protecting an idea from theft.

    • 5 min
    SWOT analysis

    SWOT analysis

    One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.

    • 7 min
    STEEP analysis

    STEEP analysis

    The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world.

    • 11 min
    Competitor and market research

    Competitor and market research

    What techniques can you use to research your market and competitors to plan effective strategies?

    • 9 min

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