26 min
John Lord - Successfully Scaling Sales How to Scale
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- Imprenditorialità
In the 5th episode of the second season of Frog’s How to Scale podcast, Operating Partner James Bagan speaks with John Lord, serial chair, investor and advisor to scale up businesses, about structuring processes to enable successful sales scale-up.
John is currently chair at Red Flag Alert, Tred and Engage PSG Search, focusing on steering these companies through their scale-up journeys. He previously founded TruNarrative in 2016 until their successful acquisition in 2021. Prior to that he was Group Managing Director at GBG Plc, helping to take the business from a valuation of £18M to a listing on AIM of £1Billion.
In our conversation we cover:
The importance and value of processUnderstanding the difference between KPIs and Standard Operating ProceduresImplementing Minimum Standard Operating Procedures to enable effective salesAdopting a sales playbook to deliver Minimum Standard Operating ProceduresThe criticality of discovery in the sales processUtilising high gain and low gain questions to get closer to the customerNature versus nurture in sales people
We cover these topics and many others extensively in How to Scale, Frog’s library of Scale-Up insights, including further episodes of the podcast and Scale-Up toolkits from our Frog Operating Partners. Subscribe to our podcast or follow us on Linkedin to ensure you never miss a new episode. We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us. We’d love to hear from you.
Hosted on Acast. See acast.com/privacy for more information.
In the 5th episode of the second season of Frog’s How to Scale podcast, Operating Partner James Bagan speaks with John Lord, serial chair, investor and advisor to scale up businesses, about structuring processes to enable successful sales scale-up.
John is currently chair at Red Flag Alert, Tred and Engage PSG Search, focusing on steering these companies through their scale-up journeys. He previously founded TruNarrative in 2016 until their successful acquisition in 2021. Prior to that he was Group Managing Director at GBG Plc, helping to take the business from a valuation of £18M to a listing on AIM of £1Billion.
In our conversation we cover:
The importance and value of processUnderstanding the difference between KPIs and Standard Operating ProceduresImplementing Minimum Standard Operating Procedures to enable effective salesAdopting a sales playbook to deliver Minimum Standard Operating ProceduresThe criticality of discovery in the sales processUtilising high gain and low gain questions to get closer to the customerNature versus nurture in sales people
We cover these topics and many others extensively in How to Scale, Frog’s library of Scale-Up insights, including further episodes of the podcast and Scale-Up toolkits from our Frog Operating Partners. Subscribe to our podcast or follow us on Linkedin to ensure you never miss a new episode. We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us. We’d love to hear from you.
Hosted on Acast. See acast.com/privacy for more information.
26 min