66 episodi

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

LEAVE YOUR MARK Aliza Licht

    • Carriere

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. Now in LEAVE YOUR MARK, the podcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and building your brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.

    Bevy Smith on Why It Gets Greater Later, the Beauty of Not Fitting a Mold, and How to Rebrand Yourself

    Bevy Smith on Why It Gets Greater Later, the Beauty of Not Fitting a Mold, and How to Rebrand Yourself

    Bevy Smith was my first guest on LEAVE YOUR MARK, and she's back with even more humor and incredible insights. In her new inspiring book, Bevelations: Lessons from a Mutha, Auntie, Bestie, she captures her experience transitioning from a fashion advertising executive into a media personality, all while living a big, authentic, and unapologetic life. But what happens when everything you've wished for comes true and yet doesn't make you happy? In this episode, Bevy discusses the lessons of her new memoir, Bevelations. The book is no holds barred- just like Bevy. This episode is full of inspiring and worthwhile lessons on living an authentic life at any age. At age 58, Bevy is living her best life yet, and as she says, it gets greater later.



    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 49 min
    Jyothi Rao on Rewriting the Playbook, What Brands Can Learn From a Social Media Backlash, and the Relationship Between Empowerment and Accountability

    Jyothi Rao on Rewriting the Playbook, What Brands Can Learn From a Social Media Backlash, and the Relationship Between Empowerment and Accountability

    Jyothi Rao was in her twenties when she realized that her nomadic life was unusual. Having lived on four continents before the age of 20, Jypothi credits her success to being adaptable to change. As the president of INTERMIX since 2014, she is responsible for crafting the brand's vision and developing the overall business strategy. In this episode, Jyothi shares why you learn the most when you go through the worst of times, why you should think of your career as a jungle gym more than a ladder, and how every experience allows you to collect superpowers. We also discuss what it's like to weather a major social media backlash, what you can learn from it, and the importance of standing up for what you believe in. 



    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 44 min
    Elizabeth Harrison on Why PR is Still a Drug, How to Be an Agent of Change and the Trick to Staying at the Top of Your Game

    Elizabeth Harrison on Why PR is Still a Drug, How to Be an Agent of Change and the Trick to Staying at the Top of Your Game

    Over two decades ago, Elizabeth Harrison found herself as the cover story of the December 1998 issue of New York magazine, titled Power Girls. The issue uncovered a new crop of power publicists. Today, she is listed in The Observer's PR Power 50. As a lifestyle expert and CEO, she leads H&S, a full-service agency known for setting the benchmark for groundbreaking, press-worthy experiences. In this episode, we go on Elizabeth's personal journey through her storied and exciting career. From the heyday of magazines and PR, how to create buzz today, manage a crisis, and the tactics she employs to keep her clients like American Express and Booking.com world-class. Most importantly, though, we go deep on her mission to set the standard for a diverse and thriving culture at her agency and how she's taking on corporate America to do the same.



    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 50 min
    Fat Mascara's Jennifer Sullivan From Beauty Editor to Full-Time Podcaster, Why She'll Try Anything Once, and the Next Big Trend in Beauty

    Fat Mascara's Jennifer Sullivan From Beauty Editor to Full-Time Podcaster, Why She'll Try Anything Once, and the Next Big Trend in Beauty

    Starting her beauty career as a cashier at a perfume store in West Philly, Jennifer Sullivan has made a name for herself in the beauty world as co-host of the award-winning beauty podcast Fat Mascara. But what happens when you have a crossroads career moment? How do you decide between the safe past and a bet on the future? Jennifer Sullivan decided to pass on a significant offer and plunge head-first into podcasting, a full-time role she could never have imagined. In this episode, we dissect the making of a successful podcast, how Jennifer and her co-host, Jessica Matlin, have applied their magazine editorial principles to their show format and recorded over 250 episodes to date. Jennifer shares tips on finding your voice, the importance of consistency, listening to guests and knowing your audience. We also uncover the myth of clean beauty,  the social bonding aspect of sharing beauty regimens, and Jennifer's desert island must-haves. Plus, what she knows now that she wishes she knew before.



    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 44 min
    Carrie Kerpen Shares the Secrets of the "Mental Mute Button," Why You Need a Personal Advisory Board and the Importance of Being Likeable

    Carrie Kerpen Shares the Secrets of the "Mental Mute Button," Why You Need a Personal Advisory Board and the Importance of Being Likeable

    Carrie Kerpen is a digital thought leader, and the co-founder and CEO of Likeable Media, an award-winning digital agency. With her husband Dave Kerpen, they masterminded one of the biggest social media stunts in 2006 that made national headlines-- their wedding. The couple exchanged vows in a sponsored wedding that generated $20 million in earned media, $100,000 in sponsorships, and $25,000 in donations. Their happy sponsors prompted the birth of their social media company. As the author of WORK IT: Secrets For Success From The Boldest Women In Business, Carrie has crowd-sourced a personal advisory board, and shares all the secrets she's learned to crushing your career.

    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 42 min
    NY Times Best-Selling Author, Nicole Lapin, on How to Rock Your Finances and Break into a New Industry

    NY Times Best-Selling Author, Nicole Lapin, on How to Rock Your Finances and Break into a New Industry

    No one likes managing their money, but money expert and New York Times best-selling author of "Boss Bitch," "Rich Bitch," and "Becoming Super Woman," Nicole Lapin, makes it easy. In this episode, Nicole transparently shares her broken childhood, personal debt story, and ultimately, her tricks of the trade. She teaches the small choices you can make to start saving and building wealth. To be clear, this is the opposite of a boring finance lesson! Nicole shares her insights honestly and comically. Learn how to manage your finances and break into a new industry without experience. Listen to how Nicole faked it 'til she made it and mastered the "language" of money so that the next time you say, "Yes, boss," you're saying it in the mirror.



    This episode of Leave Your Mark is brought to you by WW, Weight Watchers reimagined. I've been a die-hard WW follower for over 20 years. I love food, and for me, happiness is having the flexibility to eat my favorite foods without restriction. WW is a scientifically proven program for personalized weight loss and wellness, and now with the new myWW+, it's the most holistic program ever. For me, total wellness is not just about what you eat, but how you feel. Everyday myWW+ gives me the tools to keep track of my food, water intake, sleep, activity, and mindset. I'm excited to share a special WW offer with you. To get started on your own wellness journey today, go to ww.com/leaveyourmark.

    • 41 min

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