Let's talk Marketplace Ingrid Lommer und Valerie Dichtl

There is hardly any of it left in Europe, but in Dubai it’s there: a real gold-rush atmosphere.

This is because the United Arab Emirates is striving to become an attractive home country for people from all over the world in the next 10 or 15 years - including e-commerce, which provides people with everything they would otherwise not be able to find locally. In the new episode of their podcast "Let's talk Marketplace", Ingrid and Valerie talk to Mareike Thomas about how to successfully enter such an exciting and fast-growing market. She is an Amazon expert and founder of the consulting agency Boom Commerce and has lived in Dubai herself since Covid times.

And the facts speak for themselves: with a gross domestic product of 460 billion US dollars, the UAE is one of the richest countries in the world. Online purchases still only account for 15 percent of retail sales in the UAE - plenty of potential for growth in a very modern society. An average online purchase is worth 332 US dollars. By comparison, the average in Europe is 73 US dollars.

Reason enough to take a closer look at this exciting market and find out more about which marketplaces are particularly relevant there, how best to enter the market and why experienced marketplace brands can easily come out on top. Listen in!

Note from our sponsor Tradebyte:

It's event season and a must for all European marketplace players involved in fashion, sports or lifestyle is the ECD in Munich. On June 12, you will have the opportunity to meet old acquaintances, make new contacts and share in the excitement of like-minded people! Make sure you get your ticket on www.ecd-gate.com!

Newsflash:

- Amazon has launched "Account Health Assurance", a new function to protect against account blocking.

- Europe's largest second-hand fashion marketplace Vinted has over 100 million users and will be in the black for the first time in 2023 with a profit of 20 million.

 - Amazon has "paramount cross-market significance" for the German online market, says the Federal Court of Justice. This opens up completely new possibilities for the Cartel Office.

And if you want more news, sign up for our brand new newsletter "Marketplace Universe Weekly": www.marketplace-universe.com/newsletter. Then you'll get all the important news straight to your inbox every Monday!

DEUTSCHE VERSION

Wenn man ein Paar fragt, wie es sich kennengelernt hat, bekommt man ja oft zwei sehr unterschiedliche Versionen derselben Geschichte erzählt. Bei Ingrid und Valerie – den beiden Macherinnen von "Let's talk Marketplace" - ist das ganz anders: Die beiden sind sich völlig einig darüber, wie alles begann, damals vor gut drei Jahren. Da nämlich hat Valerie via LinkedIn bei Ingrid angefragt, ob sie nicht einmal ein Interview mit ihr machen möchte. Und Ingrid wollte. Es wurde eine wunderbare berufliche Zusammenarbeit daraus.

Mittlerweile sind die beiden etablierte Podcast-Profis und Experten in Sachen Marketplace. Und sie haben große Pläne, dieses Wissen einem stetig wachsenden Kreis an Marktplatz-Menschen zur Verfügung zu stellen. In Folge 60 berichten sie daher nicht nur, wie sie sich kennengelernt haben, sondern vor allem auch, was sie vorhaben: Mit dem Marketplace Universe ein Zuhause für die Marktplatz-Menschen in Europa zu bauen und sie dort zusammenzubringen – für den Austausch unter Kollegen, für die Wissensvertiefung in Workshops und Webinaren, für die Suche nach neuen Talenten und neuen Jobs, für eine Marketplace-Community.

An welchen Projekten Ingrid und Valerie dafür fleißig arbeiten, erfahrt ihr hier im Podcast. Hört rein!

Und weil einiges noch im Planungsstadium ist, könnt ihr mitgestalten, wie das Marketplace Universe aussehen soll. Schreibt Ingrid oder Valerie auf LinkedIn: Was für Themen wünscht ihr euch? Welche Workshops würden euch in eurem täglichen Marketplace-Business unterstützen? Wie würdet ihr euch gerne mit anderen Marktplatz-Spezialisten austauschen?

Newsflash:

Der Marktplatz Obi.de ist jetzt live, rund 10.000 Partner-Produkte sind schon auf dem Baumarkt-Marktplatz online.

Amazon senkt in den Pan-EU-Marktplätzen die Verkaufsgebühr für die Kategorie Bekleidung & Accessoires ab 15. Mai 2024 von 15 % auf 8 %.

Kaufland hingegen erhöht zum 30. April 2024 die Gebühren auf seinem Marktplatz, in einigen Kategorien sogar deutlich.

Temu erreicht nach einer Berechnung von ibi research in der EU monatlich 75 Millionen Nutzer, Shein 108 Millionen und Amazon 181 Millionen Nutzer.

Auf dem Mirakl Platform Summit konnte man vielen Brands beim Marktplatz-Bauen zuschauen, darunter Zooplus, Popken Fashion / Happy Size und Yves Rocher. live erlebt

ENGLISH VERSION!



If you ask a couple how they met, you often get two very different versions of the same story. With Ingrid and Valerie - the two creators of "Let's talk Marketplace" - it's completely different: the two are in complete agreement about how it all began, a good three years ago. Valerie asked Ingrid via LinkedIn whether she would like to do an interview with her. And Ingrid wanted to. It turned into a wonderful professional collaboration.

The two are now established podcast professionals and marketplace experts. And they have big plans to make this knowledge available to an ever-growing circle of marketplace people. In episode 60, they not only talk about how they met, but also about their plans: To build a home for marketplace people in Europe with Marketplace Universe and bring them together there - for exchange among colleagues, for deepening knowledge in workshops and webinars, for the search for new talents and new jobs, for a marketplace community.

You can find out what projects Ingrid and Valerie are working on here in the podcast. Listen in!

And because some things are still in the planning stage, you can help shape what the Marketplace Universe should look like. Write Ingrid or Valerie on LinkedIn: What topics would you like to see? Which workshops would support you in your daily Marketplace business? How would you like to exchange ideas with other marketplace specialists?

Newsflash:

The Obi.de marketplace is now live, around 10,000 partner products are already online on the DIY marketplace.

Amazon is reducing the sales fee for the Clothing & Accessories category from 15% to 8% in the pan-EU marketplaces from May 15, 2024.

Kaufland, on the other hand, is increasing the fees on its marketplace as of April 30, 2024, in some categories even significantly.

According to a calculation by ibi research, Temu reaches 75 million users per month in the EU, Shein 108 million and Amazon 181 million.

At the Mirakl Platform Summit, many brands could be seen building marketplaces, including Zooplus, Popken Fashion / Happy Size and Yves Rocher.

What makes the Swedish online market tick? Why are marketplaces nowhere near as popular there as in other European countries? And what is the easiest way to conquer the market? In their new podcast episode, Ingrid and Valerie join Anna Nordlander on a trip to Scandinavia and - spoiler - to Japan to explore the marketplace worlds there and find out more about similarities and differences.

In Sweden, the five largest marketplaces account for less than 25 percent of total e-commerce sales - in Germany, the online marketplace share of e-commerce turnover is higher than 65 per cent. However, the biggest payers are almost exclusively old acquaintances: Amazon, Zalando, MediaMarkt and eBay. The local marketplace Traderia is a C2C platform.

As a renowned Amazon expert, multi-company founder, experienced marketplace consultant and sought-after keynote speaker, Anna recommends that newcomers to foreign markets should definitely take a look at the marketplaces. "The easiest way to internationalize is probably via marketplaces such as Amazon," she is convinced - especially as a large number of service providers offer support. And she is convinced that it is sometimes more worthwhile looking at supposedly exotic markets such as Japan than just targeting familiar neighboring countries. In the podcast, she also reveals the 7 mistakes that screw up any internationalization in record time. Listen in!

How many of you can imagine expanding to Scandinavia or even Japan? Or have you already taken the plunge?

Note from our sponsor MarketSupply:

Speaking of service providers, MarketSupply offers marketplace-as-a-service and promises to handle the entire marketplace business. This means that the brand decides which of its products it wants to sell on which marketplaces and at what price, and the service provider takes care of the rest. It lists the products on the marketplaces, handles all customer interaction and logistics and also takes care of all communication with the marketplaces. If you would like to try out MarketSupply, write to Henning Heesen on LinkedIn under the keyword "Marketplace Universe". You will then receive a free onboarding for the MarketSupply service worth 800 Euros.

Newsflash:

The Date for Amazon Prime Day 2024 is fixed: It will be July 9th and 10th.

Shein is opening a Pop Up Store in Liverpool.

Otto will open its marketplace to European sellers starting next year, Otto-CEO Marc Opelt announced.

ebay has launched a "Shop the Look" AI feature for its fashion cateories in UK and US.

Er sagt, er ist ein kleiner Junge aus Berlin-Marzahn und er hatte einen Traum: sich hochzuarbeiten und richtig Geld verdienen. Das ist ihm extrem gut gelungen. Stepan Timoshin wurde mit 18 als Reseller von limitierten Sneakern zum Millionär, heute ist er DER Sneaker-König in Deutschland.

Im Krisenjahr 2023 hat er mit seinem Unternehmen Vaditim 30 Prozent Wachstum hingelegt und 25 Millionen Euro umgesetzt. Wie er sein erstes Sneaker-Paar gewinnbringend verkauft hat, was ihm wichtiger ist als Geld und warum er Niederlagen zelebriert wie Erfolge, das alles hat er Ingrid und Valerie in der neuen Folge 58 des Podcasts "Let's talk Marketplace" verraten.

Erfrischend offen erzählt er, warum er mit Performance Marketing im letzten Jahr eine Million verbrannt hat, warum er Angebote von Nike, Amazon oder Zalando ausschlägt, warum er 2025 verstärkt den osteuropäischen Markt 2025 angehen will und warum ihm eine Milliarde Euro Umsatz fehlen, um die USA zu expandieren.

Und ganz nebenbei haut er raus, dass er Vaditim zum eigenen Marktplatz ausbaut.

Stepan ist einer, der sich treu ist und fest seinem Motto folgt: Mein Business, meine Regeln. Einer, der sich nicht schont und auch nicht scheut, selbst in die Verantwortung zu gehen. Ein gutes Business-Vorbild, finden Ingrid und Valerie. Überzeugt euch selbst und hört rein!

Hinweis unseres Sponsors Allegro:

Wenn ihr Allegro ausprobieren möchtet, haben wir ein ganz besonderes Angebot für unsere euch:

-        100 % Rabatt für euer Professional-Abonnement

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Newsflash:

Kaufland Marktplatz startet in Q3 in Österreich und Polen

Decathlon hat in seinen Zahlen zum Geschäftsjahr 2023 auch ein paar Details über den Marktplatz verraten, zum Beispiel, dass das GMV um 76 Prozent gewachsen ist

Zahlen gab es auch vom DYI-Anbieter B &Q, da ist der Marktplatzanteil auf 38 Prozent gestiegen.

Shein soll seine Gewinne auf 2 Milliarden US-Dollar verdoppelt haben, heißt es in einem Bericht der Financial Times. Der Umsatz lag demzufolge bei 45 Mrd. US-Dollar.

Mytheresa und die BestSecret Group sind angeblich an einer Übernahme der defizitären YOOX NET-A-PORTER-Gruppe interessiert.

 

Im Personalkarussell fahren unter anderem Laura bei Ulla Popken mit, Benjamin Schneider bei Happy-Size und Pascal Vetter, der bei Weltbild aussteigt. 

Where have they gone, the double-digit growth rates? Especially fashion brands are asking themselves this question. Many have lost ground in recent months, some have not survived, as we found out two weeks ago when we updated our fashion marketplace quadrant. If you want to look at it again, you can find it here.



So where and how can fashion brands still grow? This week, Ingrid and Valerie discussed this with two specialists who are very close to the fashion industry, namely Alexander Otto and Stefan Röttger. They represent our partner Tradebyte, a marketplace integrator that focuses on the technical integration of marketplaces and support in setting up a marketplace business specifically for the fashion industry. In this episode of “Let’s talk Marketplace”, they talk about where high-growth markets can still be found - spoiler alert: Have a look at Eastern Europe.

And Alex also granted us an exklusive sneak peak into the still very secret program of this year’s ECD, the big fashion meet-up event on 11th of June in Munich..



Thinking about attending the ECD? Then check this out:

Listeners of Let’s talk marketplace get a whooping

50% discount on the ECD ticket. 

Use this registration link https://ecd-gate.com/open and the code ECD-50-LTM - but be quick about it, the code is only redeemable 5 times!



Speaking of cool events:

If you are in Berlin next week on 11th of April AND if Amazon is a big part of your daily business, do have a look at the famed “Amazon Late Night” event hosted by our partner Amzell (event language: German). 

Attendees enjoy conversation, Amazon insights, good food and drinks - for free! Register here:
https://www.amzell.de/de/triff-uns/amazon-late-night-with-amzell/amazon-late-night-04-2022⁠ 



Newsflash:

The German Boulevard newspaper BILD has started their own online marketplace.

After the successful launch in Czech Republic last year, then Polish marketplace Allegro started now their online marketplace in Slovakia.

Migros CEO Mario Irminger has publicly stated that Galaxus is having strong discussions about the extent to which it wants to remain active in Germany.