Letting the Customer Define CX with Nanhi Singh, Imperva Flourish CX

Are you designing your systems and processes to meet your customer’s expectations?
Nanhi Singh, Chief Customer Officer at Imperva, says too many tech companies try to design experiences that fit their internal set ups. Instead, organizations need to view CX from the perspective of the customer, especially with their ever-evolving wants and needs. In this episode, Nanhi shares the four pillars of customer success she uses to take a clear, strategic approach to CX. As you listen, you’ll learn how to build a holistic view of your customers.