LMA Podcast LMA Podcast

In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry.

Speakers:
Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)
Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens
Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP
SJ Snyder, DEI Specialist, Holland and Hart LLP

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry.

Speakers:
Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)
Terra Davis, Chief Diversity and Talent Development Officer, Knobbe Martens
Patricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLP
SJ Snyder, DEI Specialist, Holland and Hart LLP

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts.

Speakers:
Heidi Horn, Senior Business Development Manager, Vorys (Host)
Lauren Resnick, Chief Practice Partner, BakerHostetler

Series Description:
The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.

Thank you to IHG Hotels & Resorts for sponsoring this episode.

In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind.

Speakers:
Tony DeSimone, President, You're the Expert Now
Jennifer Griffin Scotton, Chief Marketing Officer, Constangy

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Thank you to IHG Hotels & Resorts for sponsoring this episode.

Episode: 109

Episode Description:
In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.

Speakers:
Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP
Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

Episode: 108

Episode Description:
On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts.

Speakers:
Debra Baker, Managing Director, GrowthPlay
Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson

Relevant Links:
To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast.

About this Collaboration:
LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.