Lumina Australian Film Television and Radio School

How can creative work influence Australia's image on the world stage, and why should practitioners care?
Australian Hollywood producer Greg Basser (Gentle Giant) explains the value of thinking of your creative career as an international one — and the economic, diplomatic and social benefits of being major creative players.

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How can I harness, and protect, the value of my intellectual property? Creative ideas are valuable. But as a creative it can be hard to know what is worth protecting and when it’s worth sharing IP to get things made.
Hear from Wendy Zukerman of podcast Science Vs, who sold the idea to US company Gimlet Media and Animal Logic’s Zareh Nalbandian, on why IP generation is good business.

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How can creatives make work with a real social impact? Creative skills can have economic value, but they can also have real social value.
Hear from Comedy Central’s first head of social impact Erika Soto Lamb and filmmaker Christopher Nelius on his initiative the Lion’s Share.

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How can I spot creative opportunities in non-creative business? Skills like problem solving, lateral thinking, storytelling are valuable outside traditional creative industries — learn about how practitioners can seek opportunities out and approach old problems in new ways. 
Hear from James Boyce from Grumpy Sailor about their collaboration with the TAC, tackling the ambitious goal of zero deaths on Victorian roads with technology, experience and storytelling.

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What are your creative skills worth to the future Australian economy? 
Hear from Russel Howcroft and Dr Georgie McClean about AFTRS Creativity Manifesto and a new approach for thinking about the role creative skills can play in traditionally non-creative arenas.

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This new season of Lumina is about the business of storytelling — how to thrive as a creative in Australia's evolving economy.
As the economy changes, the value of creative work is increasing. Over five episodes, you’ll learn how to spot creative opportunities in non-creative business, hear from people applying storytelling skills to social problems and explore the role creative industries play diplomatically and economically on the world stage. 
With guests including: Russel Howcroft (PwC, AFTRS), Zareh Nalbandian (Animal Logic), Wendy Zukerman (Gimlet Media), Erika Soto Lamb (Comedy Central) and Greg Basser (Gentle Giant Media Group). Subscribe now to get all episodes when they drop on Wednesday 13 November.

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