MADEmattEB MADE From Scratch

Organizations are trying to get more diverse, but they don’t know how. Most people can’t handle being proven wrong or telling others they’re wrong + it’s become taboo to have a civil conversation about issues across a wide spectrum.

You work 8+ hours a day. You sleep 4-8 hours a day. You gotta eat, poop, and do some other stuff along the way. But you Work MOST OF THE DAY...so now what?

Focus is often thought of in a very narrow context and I think that doesn’t take into account the consistency of refinement.

Advertising hasn’t been required to prove an ROI up until now. But as in-house teams and “DIY” platforms open up, agencies NEED to be able to provide and prove their own value.

In organizations where you’re building something big it is inevitable that you will encounter conflict. Without that you can’t get beyond people’s limitations. But be mindful because it can be tricky business.

Everybody knows this. But WHY EXACTLY is it so important? If you are only thinking from the perspective of how it’s valuable for YOU you may have missed the boat.