29 min
NECG Helps Stanley Tools Nail It NECG Notes -From The New England Consulting Group
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- Economia
Stanley Tools, one of America's oldest companies needed to drive growth in their manual hand tools business at a time when their main channels of distribution were shrinking and new, power tools were becoming all the rage. Listen to the story of how insight and nomenclature contributed to the launch of "Contractor Grade" and helped Stanley grow profitably, ultimately acquiring many of the best known tool brands in the world.
Stanley Tools, one of America's oldest companies needed to drive growth in their manual hand tools business at a time when their main channels of distribution were shrinking and new, power tools were becoming all the rage. Listen to the story of how insight and nomenclature contributed to the launch of "Contractor Grade" and helped Stanley grow profitably, ultimately acquiring many of the best known tool brands in the world.
29 min